Digital Marketing Executive

• Capture real-time content (photos, videos, Reels, TikToks, and live streams) during events, tastings, and brand-sponsored bar nights. 

• Create in-house content featuring staff recommendations, product highlights, and behind-the-scenes moments. 

• Ensure timely posting and maintain content relevance aligned with current social media trends.

• Identify, engage, and collaborate with local UGC creators and micro-influencers for social media partnerships. 

• Build and manage relationships with food bloggers, wine bloggers, and lifestyle creators relevant to the brand.

• Maintain influencer relationships and oversee the execution of collaborations.

• Train and motivate staff to confidently promote and talk about the brand during events and activations. 

• Encourage and guide staff to promote the brand through their personal social media platforms where appropriate.

• Stay up to date with market trends, social media trends, and consumer preferences within the food and beverage sector.

• Provide insights and recommendations based on market observations to strengthen brand presence and engagement.

Qualifications 

•  Diploma or Degree in Sales, Marketing, or Business-related field .

• Previous experience in Alcoholic Beverages, FMCG, or F&B marketing is preferred. 

• Strong network within local creators, influencers, bloggers, and hospitality venues. 

• Hands-on experience in content creation (mobile photography and video content creation acceptable). 

• Experience in event management and on-ground brand activations. 

• Excellent communication and relationship-building skills. 

• Ability to work evenings and weekends as required for events. 

• Self-motivated, proactive, and execution-driven mindset.