Digital Marketing Executive

Digital Marketing Executive

We are seeking a highly motivated and organized individual to join our team as a Digital Marketing Executive to support and assist in the daily operation of our digital channels. The role will work across a range of projects (agribusiness/food, education, real estate) and therefore effective working relationships will need to be formed with various internal teams, external stakeholders and third-party suppliers. 

The Assistant will work hand in hand with the marketing and content leads to plan, produce and create a program of digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders. Lead tracking using a CRM system is an essential part of the job. The ideal candidate will have the ability to work independently/virtually and have experience in digital content creation, professional photography and video production, marketing support, social media management, and CRM systems. 

The role

Will work across a range of projects (agribusiness/food, education, tech, real estate) and therefore effective working relationships will need to be formed with various internal teams, external stakeholders and third-party suppliers.

General Information

Position: Digital Marketing Executive 

Location: Nairobi (work virtually mostly)

Workdays: Monday to Friday (flexible hours to be agreed upon)

Reporting to: Marketing / Content Lead

Essential Duties and Responsibilities

In this role, you will provide support across the following areas:

Content Creation:

● Researching relevant industry content and working with the team to build an effective content program 

● Taking professional photos and creating/editing images using packages such as Adobe Photoshop.

● Video production, including filming, editing and delivering via channels such as YouTube.

● Participate in writing, editing and proofreading written pieces before publication

● Coordinating and filming interviews 

Manage Social Media and Website: 

● Coordinating content production

● Scheduling and publishing content

● Promote content on social networks and monitor engagement (e.g. comments and shares)

● Capture, write/produce, publish and push company stories on various platforms 

● Conduct keyword research and use SEO guidelines to optimize content

● Update our websites and social media platforms as needed

● Measure web traffic to content, conversion, etc. 

● Tracking resulting leads to feed into the sales pipeline and optimize conversion 

Marketing: 

● Design digital marketing media e.g. flyers, profiles, and other forms of digital message carriers. 

● Responding to customer enquiries on our various platforms of engagement 

● Participate in production, scheduling and publishing of newsletters

● Participate in and support other marketing initiatives online. 

Job Requirements

● Degree or Diploma in Communication, Media, Journalism, PR and/or Marketing 

● 3+ years of experience in digital marketing in an organization with a busy marketing program.

● Experience in photography and creating/editing images, using packages such as Adobe Photoshop.

● Experience in video production, including filming, editing and delivering via channels such as YouTube.  

● Creative writing and skills, storytelling and high proficiency in English language

● Tech-savvy with demonstrated ability to quickly learn new online platforms and tools.

● Familiarity with SEO 

● Fluent across leading social media platforms (LinkedIn, YouTube, Instagram, TikTok, Facebook)

● Proficient in Microsoft Office, including Word, Excel, and PowerPoint

● Experience of working with CRM systems 

● Must have a reliable internet connection to support virtual work as necessary 

Personal Attributes

● Exceptional communication and people skills.

● Exceptional organizational and time management skills with the ability to prioritize and structure work schedules.

● Adapts well to frequent requests and/or change of direction

● A pleasant personality 

● A positive can-do attitude