Digital Marketing Manager

MUST HAVES

• 5-6 years of Marketing experience
• 3 years of Digital Marketing experience specifically
• Bachelor's degree or College diploma in Business/Marketing/Technology or equivalent experience
• Solid knowledge and understanding of responsive design framework
• Advanced knowledge of internet technologies, usability, accessibility, privacy and rich media; with currency in emerging technologies and platforms
• Experience implementing and optimizing digital marketing campaigns and digital, and business analytics
• Understanding of common digital metrics/KPIs for web (paid & organic) and email channels, as well as sales performance KPIs
• Proven project, vendor, and stakeholder management experience
• Advanced Excel skills
• Must have hands-on experience managing performance media campaigns
• Ability to develop audience strategies across digital media channels, including first-party data.
• Ideal candidate will be certified in Google Ads, Facebook Blueprint, and Google Analytics

DAY TO DAY

An employer is seeking a Digital Marketing Manager for a large automotive client sitting in Charlotte, NC.

• Help develop and optimize new lead generation capabilities to grow digital sales, increase leads and develop robust, interactive sales tools.
• Implement the integrated digital marketing strategy for retail customers in alignment in-store execution.
• Develop new strategies and collaborate to lead strategies and tactics that further revenue growth and cost reduction.
• Provide and present recommendations, insights, and direction based on the end-to-end client experience and a variety of data when making decisions
• Optimize effective digital marketing campaigns, such as A/B testing, by providing best practice expertise, tracking capabilities, and industry and channel research.
• Help implement Search Engine Optimization to drive revenue by increasing the number of qualified visitors to the digital quoting tool.
• Develop partnerships and align resources to achieve efficiencies; including working with internal and external partners to achieve a proactive and dynamic operating environment.
• Consult with the marketing team, marketing agencies and business stakeholders to ensure that website initiatives align with business platform strategies and deliver corresponding solutions.
• Help lead assigned initiatives to support sales team within an agile/quick to market environment for rapid development, idea generation and creative strategies to meet business targets with an eye towards integration of data collection, behavioral marketing, real-time testing and performance marketing.