DIGITAL MARKETING MANAGER

KEY RESPONSIBILITIES

• Develop and execute the company's overall digital marketing strategy in line with business and revenue objectives.
• Lead digital initiatives focused on brand awareness, customer acquisition, lead generation, conversion and revenue growth.
• Plan, execute, manage and optimize campaigns across social media, search engines, email marketing, websites and other digital platforms.
• Develop and implement an effective content, social media and digital sales strategy.
• Oversee the company's digital brand presence and ensure consistent brand messaging across all digital channels.
• Monitor and analyze website, campaign and digital sales performance using relevant analytics and reporting tools.
• Track and report on key KPIs including website traffic, leads, conversion rates, customer acquisition costs, sales and ROI.
• Manage and optimize the digital marketing budget to achieve maximum return on investment.
• Lead, mentor and manage the digital marketing team, setting clear targets and ensuring accountability and performance.
• Work closely with Sales, Commercial and Management teams to align digital marketing initiatives with sales and revenue targets.
• Oversee the company's website, online reputation and overall digital customer experience.
• Conduct market research and monitor competitor activity, consumer behavior, market trends and emerging digital opportunities.
• Prepare regular digital marketing performance reports and provide strategic recommendations to management.
• Identify new opportunities for E-Commerce growth, digital customer acquisition and online revenue generation.

REQUIREMENTS

• Bachelor's Degree in Marketing, Digital Marketing, Business, Communications or a related field.
• Professional certification or training in Digital Marketing is an added advantage.
• 2–3 years' experience in E-Commerce and digital sales.
• Experience in retail or telecommunications (Telco) is highly preferred.
• Exposure to brand management.
• Proven experience in leading and managing a digital marketing team.
• Strong understanding of digital marketing channels, customer acquisition and online conversion.
• Strong analytical skills with the ability to interpret digital performance data and translate insights into business decisions.
• Commercially minded with a strong understanding of sales, revenue and ROI.
• Excellent leadership, communication and stakeholder management skills.
• Highly self-motivated, detail-oriented and results-driven.