Digital Marketing Specialist

Job Summary: 

We are seeking a talented and experienced Digital Marketing Specialist at Net Scaling Solutions. As a Digital Marketing Specialist, you will play a crucial role in developing and implementing effective digital marketing strategies to enhance the company’s visibility, attract new customers, and drive business growth. This position requires a strong background in digital marketing including website management and optimization.

Responsibilities:

1. Develop and execute comprehensive digital marketing campaigns to promote Net Scaling Solutions' products and services.

2. Create engaging and impactful content for various digital channels, including website, blog and social media.

3. Manage and update the company's website regularly, ensuring that it reflects the latest information, promotions, and industry trends.

4. Optimize website content, structure, and navigation to improve user experience, increase organic traffic, and enhance lead generation.

5. Conduct keyword research and implement SEO strategies to improve search engine rankings and visibility.

6. Stay updated on the latest digital marketing trends, tools, and best practices to propose innovative ideas and strategies.

7. Collaborate with cross-functional teams, including sales and product development, to align marketing initiatives with business objectives.

8. Track, analyse, and report on digital marketing campaign performance, providing actionable recommendations for continuous improvement.

Requirements:

1. Bachelor's degree in marketing and communications.

2. Proven work experience as a Digital Marketing specialist or similar role.

3. Strong knowledge of digital marketing strategies, including SEO, content marketing, social media marketing, and email marketing.

4. Proficiency in website CMS platforms (e.g., WordPress, Drupal) and website analytics tools (e.g., Google Analytics).

5. Excellent written and verbal communication skills, with the ability to create compelling and engaging content.

6. Strong analytical mindset and proficiency in analysing marketing data to derive insights and make data-driven decisions.

7. Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

8. Strong attention to detail and a proactive approach to problem-solving.