Field Sales Representative – Animal Feeds & Animal Feeds Raw Materials

Key ResponsibilitiesSales & Business Development

• Identify, prospect, and develop new customers, including feed millers, agro-vets, distributors, and large-scale farmers.
  
• Promote and sell animal feed raw materials such as maize germ, soya meal, wheat bran, fish meal, premixes, and additives.
  
• Achieve monthly and annual sales targets in volume and value.
  
• Prepare and follow up on quotations, contracts, and customer orders.
  
• Conduct regular field visits to customers and prospects.

Customer Relationship Management

Build and maintain strong, long-term relationships with customers.

Provide product information, pricing updates, and technical support where required.

Handle customer inquiries, complaints, and payment follow-ups professionally.

Collect market feedback and customer insights to support product and pricing decisions.

Market Intelligence & Reporting

• Monitor competitor activities, pricing trends, and market demand.
  
• Identify new market opportunities and emerging customer needs.
  
• Prepare daily, weekly, and monthly sales reports including visit reports, sales forecasts, and pipeline updates.
  
• Maintain accurate customer records and sales documentation.

Order Management & Collections

• Coordinate with logistics and warehouse teams to ensure timely order fulfillment.
  
• Follow up on deliveries and proof of delivery (PODs).
  
• Support credit control by ensuring adherence to credit terms and assisting with collections.

Compliance & Brand Representation

• Ensure compliance with company policies, pricing guidelines, and ethical sales practices.
  
• Represent the company professionally at all times.
  
• Participate in trade fairs, farmer days, and industry events when required.