Global Marketing Manager at ENGIE

Job Description (adsbygoogle = window.adsbygoogle || []).push({}); ENGIE is a leading world group that provides low-carbon energy. Our group is a global reference in low-carbon energy and services. Job Purpose/Mission The Marketing Manager is a key part of the Global Sales & Marketing team responsible for the development and execution of strategic & tactical sales and marketing initiatives for the EEA organization across Africa. This role will be responsible for contributing to the development and overseeing the execution of strategic & tactical marketing activities to bring life changing products to millions of customers and overall commercial success for the business.The preferred candidate will have robust experience with sales-driven marketing and trade visibility initiatives in Africa. Key Responsibilites & Activities Be a thought partner to and support country teams in the development of impactful marketing strategies, plans and campaigns to support the sales, customer finance, CX and product functions in meeting the country’s business goals and objectives.Own the implementation of set initiatives across all markets including campaign launch across various channels.Create and cascade frameworks & tools for execution of sales and promotional campaigns, trade marketing across the EEA marketsCoordinate regular trainings and provide general support to country marketing teams in identified areas of improvement. Also, collaborate with and provide support to other global departments such as product, customer experience, customer finance.Own the development of GTM for global lead product launches and cascade to Country teams for implementation.Own the animation of Sales Teams through creative and profitable trade promos that result into increase in volume or revenue.Own the design and implementation of group wide Marketing campaigns in line with business priorities and seasonality.Create benchmarks, best practices and tools for country marketing teams to plan, implement and monitor the performance of their activities, such as: marketing campaign plans, customer segmentation analysis, ROI metrics & measurement, budgeting and reporting processes.Supervise the Global Graphic Designer in line with the EEA performance management framework.At global and Country level develop the Marketing budget and support Country teams in setting budgets aligned with marketing strategy/mix ambition. We believe that great managers: Deliver ambitious results: As a high-performing and accountable leader, you create an enabling environment for effective action and bold decision which contribute to successful delivery of results.Act with integrity: As an ethical leader you are honest, respectful, objective, and transparent. You create and build upon a foundation of trust and openness.Inspire and mentor the team: As an inspirational leader you walk the talk. You empower and coach your team with trust and humility.Are accessible: as an accessible leader, you develop and maintain deep connections with stakeholders through approachability and active listening.Ensure diversity and inclusion: as an inclusive leader, you ensure diversity and foster a sense of belonging. RequirementsExperience: At least 6 – 8 years’ experience in marketing with FMCG, Telco or Solar Industry experience in Africa.Experience with building and managing marketing teams across different geographies and cultures.Ability to utilize data to measure activity and extract key insights to iterate and refine initiativesAbility to identify target audiences, develop strategy and employ tactics that engage, inform and motivate themHighly innovative and collaborative, with excellent interpersonal and influencing skillsAbility to collaborate with teams across a variety of locations and culturesExcellent project management skills paired with great attention to detailExceptional verbal, written, and visual communications skillsSelf-starter and ability to work independently Qualifications: Bachelors degree in Business or relevant fields. Language(s): EnglishFrench or Portuguese is a plus