GRAPHIC DESIGNER

JOB TITLE: GRAPHIC DESIGNER

NATURE OF JOB: FULL TIME

INDUSTRY: EDUCATION

SALARY: KSHS. 40,000

JOB LOCATION: LANG’ATA

DUTIES AND RESPONSIBILITIES

Concept Development & Planning

• Understand project requirements and objectives by studying design briefs and gathering relevant materials.
• Research industry trends, competitors, and design inspirations to develop innovative concepts.
• Collaborate with internal teams (marketing, product, content) to brainstorm ideas and develop creative direction.

Graphic Creation & Design Execution

• Design original graphics for use across various platforms, including:
• Social media (Instagram, LinkedIn, etc.)
• Websites and landing pages
• Email campaigns
• Digital ads
• Presentations and infographics
• Print materials (brochures, flyers, posters, packaging)
• Create brand-consistent layouts and templates for internal and external use.
• Ensure final designs meet the visual and branding standards of the company.

Production & File Preparation

• Prepare final artwork files for both digital and print production.
• Operate and manage design tools and software including Adobe Photoshop, Illustrator, InDesign, and others.
• Ensure all deliverables are optimized for resolution, size, and compatibility depending on their intended use (web, mobile, print).

Team Collaboration & Communication

• Coordinate with printers, vendors, and external agencies to ensure the accuracy and quality of printed materials.
• Work alongside fellow designers, content creators, and marketing staff to maintain brand consistency.
• Assist or mentor junior designers, interns, or graphic arts students when necessary.

Review, Feedback & Iteration

• Present design drafts for review and receive feedback constructively.
• Make revisions based on feedback and ensure timely delivery of high-quality final outputs.
• Continuously improve designs through A/B testing and performance analysis when relevant (e.g., for ad creatives or landing pages).

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in graphic design or related field
• Experience as a graphic designer or in related field
• Demonstrable graphic design skills with a strong portfolio
• Proficiency with required desktop publishing tools, including Photoshop, InDesign Quark, and Illustrator
• A strong eye for visual composition
• Effective time management skills and the ability to meet deadlines
• Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.
• Experience with computer-aided design