Head of Marketing

Why We Need You:

The mabl business has scaled fast over the past few years and as such we’ve also scaled our world-class global marketing organization. In addition we’ve extended our marketing tactics from a largely inbound model to a more balanced approach to demand generation and brand awareness. Our next step is to hire a marketing leader who can continue building on the strong foundation we’ve built by expanding our marketing strategy into field marketing, partner marketing, and further investments in product positioning and differentiation. The business continues to scale and we’re looking for a marketing leader who has experience in scaling.

What You’ll Do:

• Focus on extending mabl’s brand awareness within the enterprise market segment globally by scaling our PR, field marketing, and content marketing efforts
• Design and build a profitable and scalable marketing model which continues to support mabl’s successful growth rate
• Continue building a cohesive, diverse marketing team, to meet the needs of demand generation, content marketing, product marketing, and brand recognition
• Partner closely with Product to continuously improve how we bring products to market
• Develop unique messaging and positioning which solidies mabl as the leader in low-code quality engineering
• Work with other leaders within Sales, Product, and Customer Success to help refine mabl’s go to market strategy with quarterly plans which support company revenue objectives

What You’ll Bring to the Table:

• 10-15 years in progressively advancing marketing roles with deep experience bringing new products to market and building messaging to stand out from the status quo
• Experience building and executing a marketing strategy for technical products sold to a technical audience – specifically in the software development lifecycle. Preferably having direct experience with product marketing and messaging
• Have experienced the scaling motion of a company moving from 100 employees to hundreds around the world
• Data-driven approach to planning, execution, reporting and analysis
• Agile, ability to make decisions and move quickly
• A great executive leader and with proven ability to build highly successful teams
• Strong grasp on core marketing and SaaS metrics