Head of PR and Communications at Avertis Solutions Ltd

Job Description

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Avertis Solutions Ltd is a fully-fledged management consultancy in Kenya offering a wide array of services across various industries.

Job Summary

As the Head of PR & Communications you will highly contribute in enhancing the company’s image, reputation, and brand awareness through strategic messaging and effective media relations. The Head of PR and Communications will work closely with various internal teams, stakeholders, and external partners to ensure consistent and compelling communication across all channels. Ultimately, the Head of PR and Communications will play a vital role in shaping the organization’s public image, building strong relationships with the media and the public, and driving positive brand perception to support the company’s overall goals and objectives.

Responsibilities

PR Strategy and Planning

Develop and implement comprehensive PR and communications strategies aligned with business goals and objectives. Define key messaging and positioning to effectively communicate the company’s value proposition and brand story. Identify target media outlets and develop relationships with journalists and industry influencers.

Media Relations

Cultivate and maintain relationships with media contacts. Pitch story ideas, news releases, and expert commentary to secure media coverage. Manage media inquiries, interview requests, and press conferences.

Content Creation

Develop engaging and impactful content for press releases, articles, blogs, social media, website, and other communication channels. Collaborate with internal stakeholders to gather information, conduct interviews, and create compelling content. Ensure consistent messaging across all communication materials.

Crisis Communication

Develop and implement crisis communication plans to effectively manage and mitigate any potential reputational risks. Act as the primary spokesperson in times of crisis, ensuring timely and accurate communication with internal and external stakeholders.

Internal Communications

Develop and execute internal communication strategies to keep employees informed and engaged. Coordinate company-wide announcements, newsletters, and employee communications. Support internal events and initiatives to foster a positive and inclusive company culture.

Stakeholder Engagement

Develop and maintain relationships with key stakeholders, including customers, industry organizations, and community partners. Identify opportunities for strategic partnerships, sponsorships, and collaborations to enhance brand visibility and reputation.

Measurement and Reporting

Monitor and evaluate PR and communications efforts, tracking key performance indicators (KPIs) and metrics. Prepare reports and presentations to highlight results, insights, and recommendations for continuous improvement.

Requirements

Professional and academic qualifications

Bachelor’s degree in Public Relations, Communications, Journalism, or a related field. A higher-level degree is a plus. Minimum 5 years working experience in public relations, media relations or corporate communications preferably within the ISP industry.

Key competence and behavioral skills

Proficient with Microsoft Office Suite. Strong understanding of PR strategies, crisis communication, and media relations best practices. Excellent written and verbal communication skills, with the ability to craft compelling content for various platforms and audiences. Experience in managing media relations, securing media coverage, and building relationships with journalists. Proficiency in using social media platforms and digital tools for communication and PR purposes. Strong organizational and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment. Ability to work collaboratively with cross-functional teams and stakeholders at all levels of the organization. Flexibility to adapt to changing priorities and business needs. Knowledge of the ISP industry, technology trends, and competitive landscape is desirable.