Hotel Marketer
ELSAMERE CONSERVATION CENTRE
Marketing & Communications
Job Summary
A Diploma in marketing, hospitality, or a related field is preferred.
- Minimum Qualification: Diploma
- Experience Level: Entry level
- Experience Length: 2 years
Job Description/Requirements
We are seeking a dynamic and results-driven Hotel Marketer to
join our marketing team. As a Hotel Marketer, you will be responsible for
developing and implementing effective marketing strategies to promote our hotel
and attract new guests. You will play a key role in increasing brand awareness,
driving direct bookings, and maximizing revenue through various marketing
channels. This is an exciting opportunity for a creative and strategic
professional to contribute to the success of our hotel.
Responsibilities:
● Develop and execute comprehensive marketing plans to drive hotel occupancy, revenue, and brand visibility.
● Conduct market research to identify target audiences, trends, and competitors' activities.
● Create compelling marketing campaigns and promotional materials to showcase the unique features and offerings of our hotel.
● Utilize digital marketing platforms, including social media, email marketing, and online advertising, to reach potential guests and drive direct bookings.
● Collaborate with the sales team to create marketing collateral and strategies that support group bookings and corporate partnerships.
● Monitor and analyze the performance of marketing campaigns, making data-driven adjustments to optimize results.
● Manage and maintain the hotel's online presence, including the hotel website, online travel agencies, and review platforms.
● Coordinate with the revenue management team to develop pricing strategies and packages that maximize revenue and occupancy.
● Build relationships with local businesses, travel agencies, and event planners to generate referrals and partnerships.
● Stay up to date with industry trends and best practices in hotel marketing, and make recommendations for continuous improvement.
Requirements:
● A Diploma in marketing, hospitality, or a related field is preferred.
● Proven experience in hotel marketing or a similar role in the hospitality industry.
● In-depth knowledge of digital marketing strategies and platforms, including social media, SEO, email marketing, and online advertising.
● Excellent communication skills, both written and verbal, with the ability to create persuasive and engaging marketing content.
● Strong analytical skills and the ability to interpret data to drive marketing decisions and measure campaign effectiveness.
● Creative thinking and the ability to develop innovative marketing ideas and campaigns.
● Familiarity with hotel revenue management concepts and practices.
● Proficiency in using marketing tools and software, such as CRM systems, email marketing platforms, and analytics tools.
● Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
Joining our team as a Hotel Marketer offers a unique opportunity to contribute to the growth and success of our hotel. You will have the chance to showcase your creativity, strategic thinking, and marketing expertise to attract new guests and enhance our brand reputation.
If you possess the qualifications and skills outlined above and are passionate about hotel marketing, we invite you to submit your application along with your updated resume. We look forward to reviewing your credentials and considering you for this position.
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