Marketing and PR Manager at MGM Muthu Hotels

Job Description (adsbygoogle = window.adsbygoogle || []).push({}); MGM Muthu Hotels is seeking to hire a Marketing and PR Manager to efficiently oversee the complementary duties of the public relations and marketing departments as well as to enhance brand reputation through the development of thorough marketing strategies and stakeholder management. The Marketing and PR Manager will also be responsible for overseeing, coordinating, and putting into action key product development and marketing strategies to increase the company’s equity and market share.Key Responsibilities Developing marketing plans that incorporate traditional and online marketing techniques to reach target audiencesManaging the implementation of marketing campaigns by creating ads, brochures, flyers, social media posts, and other promotional materialsDeveloping new products or services based on current trends in the industryAnalyzing competitive products or services to identify potential areas for improvement or change in order to gain market shareCoordinating publicity events such as trade shows, community events, or social gatherings where potential customers can get acquainted with the brandDeveloping advertising strategies, such as print ads or commercials, that promote products or services to a specific audiencePlanning strategies for making a company or product recognizable in the marketplaceDeveloping an effective online presence for a brand through websites, blogs, social media channels, and other online platformsMeasuring the success of marketing campaigns by analyzing sales figures, customer feedback, and any other factors that indicate whether objectives were metOverseeing all marketing activities related to advertisement and sales promotionAnalyzing the market to identify the target audience and current market trendsOccasionally assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statisticsEnsuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectivesManaging a team of Public Relations Specialists and assisting in the creation of press releases and social media posts that preserve our reputationResponding to media inquiries for information releaseBuilding impactful public relations strategies that shape the public perception of our organizationMaintaining strong connections with media representatives Key Skills & Requirements Bachelor’s degree in a relevant field—Marketing, Public Relations, Communications, Journalism, or similar5+ years of experience in marketing or public relations managerial rolesOutstanding analytical skills—being able to foresee challenges and come up with solutionsIn-depth understanding of social mediaFirst-class written and spoken communicationBudget management skillsTrack record in Marketing, Product Development.Excellent understanding of Strategy and Communication.Proficient in Microsoft Office and project management software