Marketing Associate [Events & Activations]

About TATC:

We are a group of pan-African businesses working together to solve the talent gap in Africa with unique, home-grown solutions.

Our vision is to be Africa's solution to bridging the talent gap.

Our brands include BrighterMonday Kenya, BrighterMonday Uganda, Jobberman Nigeria, and Jobberman Ghana.

About BrighterMonday Kenya:

We are Kenya’s leading tech-enabled career development and recruitment platform, connecting qualified job seekers with verified employers.

Our vision is to be the leading source of talent in our markets by providing a platform that simplifies job search and talent acquisition.

We offer online career development support, training services, and personalised HR solutions for job seekers and employers. 

Position Summary: 

As a Marketing Associate [Events & Activations], you will be vital in organising, executing, and optimising on-ground events and brand activations to drive awareness, engagement, and partnerships for BrighterMonday Kenya. 

Working closely with cross-functional teams, you will ensure our brand maintains a strong, consistent presence at career fairs, workshops, expos, and other activations that reinforce our position as a trusted partner in career development and recruitment.

Key Responsibilities:

Develop and coordinate event calendars, activation plans, and logistics to support BrighterMonday Kenya’s partnership and impact initiatives.

Oversee on-ground activities during events, from setting up branded materials and liaising with vendors to providing support and an engaging experience for attendees.

Ensure all events and activations adhere to brand guidelines and messaging, maintaining our position as Kenya’s premier career development and recruitment platform.

Collaborate with internal teams (Sales, Partnerships, Product, CX) to align event objectives, gather necessary resources, and report on performance metrics post-activation.

Assist in managing budgets for events and activations, optimising costs while ensuring a high return on investment and brand impact.

Identify, negotiate, and manage relationships with event vendors, venue managers, and relevant partners to maximise brand visibility and reach.

Track and analyse key metrics (attendance, lead generation, conversions, partner feedback) to measure the effectiveness of each event or activation, providing insights for continuous improvement.

Stay informed on emerging trends, competitor activities, and industry best practices in events and activations to keep BrighterMonday Kenya at the forefront of innovation.

Prepare comprehensive post-event reports, including performance insights, learnings, and recommendations for future improvement.

Qualifications and Skills:

Bachelor’s degree in Marketing, Communications, Business, or a related field.

At least 2 years’ experience in organising, managing, or supporting events and activations, ideally in marketing, media, or a related field.

Strong organisational and project management skills, with the ability to handle multiple projects under tight deadlines.

Excellent interpersonal and communication skills for effective vendor and stakeholder relations.

Proficiency in budget planning and resource allocation to ensure high-impact events at optimal costs.

Demonstrated ability to measure and analyse event performance metrics, translating insights into actionable recommendations.

Familiarity with digital marketing channels and social media strategies to amplify event visibility.

Team player with a proactive mindset, capable of working cross-functionally in a fast-paced environment.

Enthusiasm for career development and recruitment, and a passion for creating engaging brand experiences.

Collaboration:

Reporting into:

Marketing Campaign Manager, BrighterMonday Kenya

Other Key Stakeholders:

BrighterMonday Kenya Marketing Team

Partnerships Team

CX Team

Finance Team

Pan-African Marketing Team

External Production Partners (as needed)

If you are passionate about delivering outstanding event experiences, have a keen eye for detail, and thrive in a dynamic environment, we encourage you to apply for the Marketing Associate [Events & Activations] role. Join a dedicated team transforming Africa’s career development and recruitment landscape.