Marketing Coordinator
BrighterMonday Consulting
Marketing & Communications
Job Summary
The Marketing Coordinator is responsible for developing, implementing, and executing strategic marketing plans to increase foot traffic, enhance tenant visibility, boost mall branding, and drive overall customer engagement at Rosslyn Riviera Mall. The role demands creativity, digital savviness, and strong stakeholder management to position the mall
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 4 years
Job Description/Requirements
Strategic Marketing Planning
• Develop and implement annual and quarterly marketing plans aligned with the mall’s objectives.
• Monitor and evaluate campaign performance against KPIs and adjust strategies accordingly.
Brand Management
• Maintain and grow the Rosslyn Riviera Mall brand through consistent messaging, design, and tone.
• Ensure all communications, events, and signage reflect the mall’s upscale identity.
Events & Activations
• Plan, coordinate, and execute mall events, activations, and seasonal campaigns.
• Collaborate with tenants for joint promotions and product launches.
Digital & Social Media Management
• Oversee content creation and management for all social media platforms and the mall’s website.
• Implement paid digital advertising campaigns (Google Ads, Facebook/Instagram Ads, etc.).
• Track online engagement and adjust strategy to optimize performance.
Tenant & Customer Relations
• Act as a liaison between tenants and mall management for marketing support.
• Gather feedback and insights from shoppers to improve mall offerings and experience.
Public Relations & Media
• Manage media relationships and draft press releases, articles, and other communication.
• Organize media coverage for events and ensure positive public image of the mall.
Budget & Reporting
• Manage the marketing budget and ensure cost-effective use of resources.
• Prepare monthly and quarterly reports on marketing activities and ROI.
Qualifications & Experience:
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 2 years of experience in marketing, preferably in retail, malls, or hospitality.
• Proven experience in digital marketing and event management.
• Familiarity with Nairobi’s retail landscape and customer behavior.
Key Competencies:
• Strong communication and interpersonal skills.
• Creative thinker with attention to detail.
• Excellent project management and organizational skills.
• Proficient in digital marketing tools, content creation, and analytics platforms.
• Ability to work under pressure and manage multiple campaigns simultaneously.
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