Marketing Executive

ROLES AND RESPONSIBILITIES

BRANDING: (Marketing Activation)

Create awareness, trust and affinity for Turnkey Africa Brand by:

• Developing corporate-level messaging that establishes Turnkey Africa as an insurance technology leader.
• Conduct research to define, evolve and measure the health of our brand.

Product/Solution Marketing (Positioning and Messaging)

Communicate Turnkey Africa Business Value internally and externally. Responsible for product positioning, value messaging and GTM to support the sales team.

• Core Competencies:
• Narrative, Messaging and Positioning.
• Writing/Editing
• Market knowledge
• Competitors
• Partners.
• Trends
• Product Knowledge
• Understand Buyer and User Personas.

Content/Design

• Brand Visual identity design that reflects the benefits and quality of our product.
• Create, review and improve content that is educational, thought provoking and market defining.
• SEO and Content marketing
• Visual Identify and Creative Production.

QUALIFICATIONS.

• 2+ years of enterprise software experience.
• Concise in communications.
• Knowledge on how to guide a brand's reputation and expand demand generation.
• Experience in building, executing and measuring data-driven marketing programs across online and traditional channels.
• Experience in the use of analytic tools and ROI metrics.
• Deep experience in leadership within a African technology sector with a proven track record in growing market share.
• BA or BS degree in Marketing, Business or related field.
• Excellent strategic and analytical skills combined with the creativity to produce innovative breakthrough value propositions and businesses for the company.

SKILLS & COMPETENCIES.

• Analytical skills.
• Numerical skills.
• Interpersonal skills.
• Problem solving skills.
• Reporting skills.
• Presentation & Communication skills
• Planning & Organizing
• Evaluation and continuous improvement
• Supplier management
• Technology savvy

PERSONALITY TRAITS.

• Patient.
• Persistent.
• Creative.
• Extroverted.
• Visionary.
• Confidentiality.
• Integrity.
• Attention to detail.
• Leadership.