Marketing Manager Kenya
Job summary
<p>As a Marketing Manager, you will work directly with the Global Growth Lead to develop and lead our marketing efforts from the ground up. You will design and execute strategies to accelerate the efforts of our talented sales team to achieve our ambitious growth goals, and help establish Shelf Life as the leading healthcare services brand in Kenya.</p>
Job descriptions & requirements
Responsibilities
● Develop and deliver a clearly articulated marketing and operational plan in line with the strategy to deliver against long and short-term objectives.
● Design, budget, coordinate, and monitor marketing activities including
-Online and offline
-Events
-Sales enablement
-Post-sales and cross-selling enablement
● Direct and manage content creation for market and client communications
● Coordinate cross-functionally with Sales, Design, Data, and Product teams to fulfil marketing strategies, develop marketing infrastructure and tools, and support adjacent initiatives
● Prepare routine reports for the Global Growth Lead.
● Trial new and innovative solutions for how to best introduce Shelf Life to its target markets
● Lead marketing campaigns from concept to reporting across the acquisition, activation, and retention funnel
● Manage multiple social media campaigns from organic posting to boosted campaigns, working with internal designers, content and community management.
● Propose, control and reconcile support budgets
● Report on campaigns, extract key learnings and set actionable plans for improvement
● Be relentlessly focused on shipping campaigns and be willing to accept tradeoffs between shipping and perfection
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