Marketing Manager - Agribusiness

Purpose of the Role

Our Client is looking for a hands-on Marketing Manager to lead our local marketing activities and help grow our impact across rural and semi-rural communities.

This role is ideal for someone who knows how to turn a strong product and real customer stories into clear, emotional, and effective marketing that drives awareness, leads, sales support, and brand trust.

Key Responsibilities:

The Marketing Manager will be responsible for planning and executing marketing activities across Kenya, including:

• Build and manage local marketing plans to support sales growth.
• Develop strong storytelling around customer impact, savings, clean cooking, bio-fertilizer, and sustainability.
• Create and manage content for social media, digital campaigns, field marketing, customer stories, videos, posters, and sales materials.
• Work closely with the sales team to create campaigns that generate leads and improve conversion.
• Support launches in new regions, hubs, and partnerships.
• Manage local agencies, designers, photographers, videographers, and media suppliers when needed.
• Track campaign performance and improve based on results.
• Ensure all marketing materials are clear, consistent, and aligned with the HomeBiogas brand.

Qualifications & Experience:

Education

• Diploma or Bachelor’s Degree in Sales & Marketing, Business Administration, Agriculture, Agribusiness, Environmental Studies, or a related field.

Experience

• Minimum 5 years of experience in marketing, content, or brand-related roles.
• Strong storytelling and content creation skills.
• Experience managing social media, campaigns, and marketing materials.
• Ability to work closely with sales teams and understand field realities.
• Strong written and verbal communication skills.
• Practical, hands-on mindset with ability to execute fast.
• Good project management skills and attention to detail.
• Fluent English and Swahili

Advantage

• Experience in B2C marketing.
• Experience in agri-business, rural marketing, renewable energy, climate-tech, clean cooking, or similar sectors.
• Experience working with field sales teams or community-based campaigns.
• Experience creating video content, customer testimonials, or impact stories.

HOW TO APPLY: 

Qualified candidates are encouraged to apply by sharing their CV with the email subject line “Marketing Manager - Renewable Energy”

Applications will be reviewed on a rolling basis.

Please note: Only shortlisted candidates will be contacted