Marketing & Operations Virtual Assistant

Beautiful Intentions® is seeking a creative, resourceful, highly organized Marketing & Operations Virtual Assistant who is interested in helping build and grow a purpose-driven, whole-person mental health and wellbeing company.

Beautiful Intentions provides whole-person mental health coaching, training, consulting, educational resources, and creative products. The work is grounded in trauma-informed

principles, nervous system science, functional and integrative mental health, and current research. Beautiful Intentions primarily supports women experiencing chronic stress, burnout, nervous system dysregulation, anxiety, fatigue, disrupted sleep, life transitions, and related health concerns. Particular attention is given to the experiences and needs of women of color, especially Black women.

The company also works with professionals, organizations, and community-based teams through training, consulting, speaking, and educational initiatives. The Journal Journey product line offers creative journaling sets that support reflection, self-awareness, and regulation. Learn more at www.mybeautifulintentions.com.

Beautiful Intentions was founded by Shauna del Reed, a Licensed Clinical Social Worker, Certified Functional Nutrition Counselor, Mental Health Coach, trainer, consultant, and educator with more than 25 years of professional experience. Shauna’s background spans trauma-informed mental health, clinical supervision, workforce development, training, consultation, leadership, program development, and functional and integrative wellness education. Her work examines how stress, trauma, nervous system functioning, relationships, sleep, nutrition, movement, physical health, environment, purpose, and daily habits interact to influence mental health and wellbeing. She created Beautiful Intentions to make whole-person mental health education, practical support, and creative resources more accessible to individuals, professionals, and organizations.

This position will begin as a part-time remote role, with the potential to transition into a full-time position. It is designed for someone who wants to develop a thorough understanding of the company and contribute to its long-term growth. The first several months will focus heavily on learning about Shauna’s work and the Beautiful Intentions philosophy, audiences, services, products, goals, content, and existing materials.

During this initial period, the VA will also help organize the business, improve internal systems, identify operational needs, and help establish the foundation needed for growth. Responsibilities will continue to develop as the company expands.

The right person will be able to follow detailed instructions while also thinking creatively, conducting research, suggesting ideas, noticing what needs attention, and helping turn

 concepts into organized action.

● Learn the Beautiful Intentions brand, mission, audiences, services, products, frameworks, voice, and long-term goals

● Organize business documents, digital files, marketing materials, contact information, product information, and operational systems

● Create and maintain spreadsheets, trackers, calendars, databases, and other organizational tools

● Help establish and manage the Beautiful Intentions Pinterest account

● Research Pinterest strategy, keywords, content trends, board organization, scheduling practices, and analytics

● Create pins, social media graphics, presentations, worksheets, promotional materials, and other branded assets using Canva

● Assist with planning, creating, formatting, scheduling, and repurposing content for Pinterest, Instagram, LinkedIn, email, the website, and other appropriate platforms

● Support email marketing, audience development, professional outreach, promotional campaigns, product launches, trainings, and events

● Research referral sources, partnerships, podcasts, speaking opportunities, conferences, trainings, organizations, and community outreach opportunities

● Assist with website updates, product listings, links, and basic digital maintenance

● Maintain accurate inventory records for products, packaging materials, and supplies

● Use AI tools appropriately for research assistance, drafting, organization, content development, and workflow support

● Review work carefully for accuracy, consistency, grammar, brand alignment, and overall quality

● Provide regular progress updates and communicate promptly about questions, delays, inventory needs, or obstacles

● Help identify creative, practical opportunities to improve visibility, organization, efficiency, and business growth

The ideal candidate:

● Has strong written English and communicates clearly and professionally

● Is highly organized, dependable, attentive to detail, and consistent with follow-through

● Is creative and capable of contributing thoughtful ideas that align with the brand

● Can use Canva to create polished, visually appealing, brand-consistent materials or is committed to developing advanced Canva skills

● Has Pinterest experience or is willing and able to learn Pinterest strategy, content creation, keyword research, scheduling, and analytics

● Is comfortable using or learning Google Workspace, spreadsheets, social media platforms, email marketing systems, project-management tools, website platforms, and AI tools

● Can organize large amounts of information and create practical systems for managing it

● Can work independently, manage multiple responsibilities, and ask appropriate questions

● Is receptive to direction and feedback and willing to revise work until it meets established standards

● Is willing to educate themselves about whole-person mental health coaching, functional and integrative mental health, trauma-informed work, chronic stress, burnout, nervous system regulation, women’s wellbeing, and the different areas of Beautiful Intentions

● Demonstrates discretion, accuracy, integrity, and respect for confidentiality

● Is genuinely interested in the purpose of Beautiful Intentions and feels connected to the populations, ideas, and values represented by the brand

Previous experience in every area is not required. A demonstrated ability to learn, research unfamiliar platforms, develop new skills, solve problems, and apply feedback is important. Experience supporting a coach, consultant, educator, wellness professional, small business, e- commerce company, or purpose-driven brand is helpful.

● Full-time remote position

● Some availability during Pacific Time business hours is required

● The first several months will emphasize onboarding, education, business organization, systems development, and preparation for growth

● The role is expected to develop as Beautiful Intentions grows

● Compensation and additional employment details will be discussed with qualified candidates

Before applying, please review www.mybeautifulintentions.com to learn more about Shauna and Beautiful Intentions.

Email the following materials to contact@mybeautifulintentions.com with the subject line

Marketing & Operations VA Application:

● A brief introduction describing your background and relevant experience

● Your résumé

● A portfolio or examples of relevant work, if available

● Examples of Canva designs, Pinterest content, social media work, spreadsheets, organizational systems, or other related projects

● A list of the platforms and software you currently use

● Your time zone and general availability

● A brief description of a platform, skill, or process you had to teach yourself and how you approached learning it

● A short explanation of what resonates with you about Beautiful Intentions and why you would like to support its growth

Applicants are encouraged to be specific and allow their creativity, personality, and genuine interest in the work to come through.