Marketing Narrative Lead

RESPONSIBILITIES

• Company-wide ownership of all externally-facing copy, including social media, blogs, website, advertising, press releases and in-product copy
• Responsible for writing, reviewing, and editing all copy as required by the company, including both short-form and long-form
• Collaborate with cross-functional teams across the company, acting as the brand voice custodian
• Oversee and direct copy projects that may be written by others, both internal & external
• Relish the responsibility of being the custodian of brand voice and tone, acting with authority to ensure your strategy is followed
• Build and maintain style guides and terminology guides for consistent external comms
• Work with leadership team on internal messaging and company-wide initiatives (such as mission & values)
• Forge strong internal relationships with all relevant stakeholders to ensure you are constantly looped in on all relevant conversations

Desirable

• Storytelling: Beyond business-focussed copy, you have storytelling experience writing fiction and crafting narratives
• Stakeholder Management: You have experience building and managing relationships in a professional setting.
• Web3 Native: You’re equally comfortable crafting content aimed at core crypto users as you are mainstream consumers.

REQUIRED QUALIFICATIONS

• 3+ years of professional writing experience ideally including a high profile web3 consumer project with its own token
• Good knowledge of the crypto/ web 3 environment, latest technological developments, key players, protocols and best practices in web 3 marketing
• Must be a self-starter, creative thinker, and quick learner that requires very little oversight
• Must be a pleasure to work with, flexible, and easy-going
• Self-motivated and capable of setting goals and seeing projects through to completion
• Thrives in fast-paced environments and can adapt quickly to shifting priorities
• You have strong personal organisation and project management abilities
• Outstanding interpersonal skills and the ability to effectively communicate, build rapport, tell stories, and relate to others in both written and verbal forms
• Native or Fluent English
• Consistently flawless grammar
• Understanding of blockchain and cryptocurrency industry
• You want to change people’s lives for the better and break traditional norms

PREFERRED QUALIFICATIONS

• You live and breathe crypto
• Experience in a fast-paced startup