Marketing Officer

Job Title: Marketing Officer
Hiring Organization: Corporate Staffing
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Communication
Job Type: Full Time

Our client is a distributor of fitness and gym equipment in Kenya and East Africa. They are looking for someone who will deliver an outstanding client and brand experience, promote company products and services through integrated marketing campaigns. Information management to support all departments in achieving revenue growth and ensure compliance with the brands’ values, policies, and standards and local statutory requirements.

Job Role

Analyze customer and market insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Develop, implement develop, implement, and execute strategic marketing plans for the entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

Key Responsibilities

Working with the management team to set the marketing strategy for the business.

Develop marketing strategies for the company in line with company objectives to meet consumer needs and maximize profits

Managing all marketing for the company and activities within the marketing department.

Build and maintain a strong and consistent brand through a wide range of marketing channels

Coordinating and overseeing marketing campaigns with sales activities.

Overseeing the company’s marketing budget.

Working in partnership with the creative team/ design agencies, develop creative briefs and guide creative direction to meet objectives for all marketing materials.

Overseeing the creation and publication of all marketing material in line with marketing plans and brand guidelines.

Tracking the effectiveness of marketing campaigns and reporting findings to the management

Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Developing strategies and tactics to boost the company’s reputation and drive qualified traffic

Build strategic relationships and partner with key industry players, media organizations, agencies, and vendors

Handling social media, public relations efforts, and content marketing.

Researching and analysing market trends and competitors to identify new opportunities

Prepare weekly activity Status reports and monthly Lead-generation reports

Contribute to team effort as needed and directed by the Managing Director

Qualifications

Bachelor’s Degree in Marketing, Business Administration or in a related field

At least 3 years’ experience in a similar role

Experience with creating marketing campaigns and strategies

Experience with digital and online marketing, including social media strategy and content marketing

Understanding of public relations

Good communication skills

Ability to quickly adapt to change

Solid knowledge of website analytics tools

Creativity & problem-solving skills

Attention to detail and analytical mind-set

Strategic thinking

Must be detail oriented and have analytical skills

Good presentation skills, e.g. using PowerPoint, Word, and similar applications

Ability to work with deadlines

A team player, with stress tolerance

How to apply

If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Marketing Officer) to vacancies@corporatestaffing.co.ke