Marketing Specialist

Anonymous Employer

Marketing & Communications

IT & Telecoms KSh Confidential
New
3 weeks ago

Job Summary

Developing, implementing, and tracking marketing programs such as email, social media, content, Google Ads or other digital campaigns

  • Minimum Qualification:Unspecified
  • Experience Level:Mid level
  • Experience Length:4 years

Job Description/Requirements

What your day-to-day will look like:

  • Developing, implementing, and tracking marketing programs such as email, social media, content, Google Ads or other digital campaigns
  • Analyzing and reporting on the performance and efficiency of campaigns
  • Conducting market, product and competition research and analyzing trends to identify new marketing opportunities for clients and for internal marketing
  • Writing, proofreading, and editing creative and technical content across different mediums
  • Brainstorming and developing ideas for creative marketing campaigns for clients
  • Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising)
  • Collaborating with marketing and other professionals to coordinate brand awareness and marketing efforts for the company and the clients
  • Researching and analyzing a variety of marketing information, including market trends, competitor offerings, product specifications, and demographic data
  • Presenting findings to marketing teams to help guide the direction and activities of the department
  • Translating data and analytical models into insights that can be used to develop marketing strategies for clients
  • Writing powerful call-to-action to convert visitors
  • Developing and implementing marketing plans
  • Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns

The skills and traits we‘re looking for:

  • 4+ years of commercial Digital Marketing experience
  • Proficiency in lead generation activities and online marketing including social media management, and content marketing
  • Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate and motivate
  • Experience in setting up and optimizing Google Adwords campaign, Market research, Customer experience, SEO, Email marketing and automation
  • Excellent communication skills
  • Fluency in English
  • Talented, fast learner, proactive, energetic, motivated marketer

The secret ingredients that make us special:

  • Your growth is our growth. We invest in your future with paid training and other professional opportunities.
  • We’re industry innovators at the forefront of change. Equipped with the latest technologies and a team of knowledgeable colleagues by your side, you’ll embrace new and interesting challenges.
  • Your location. Your schedule — Pick your time-zone, choose your preferred hours, and work from the place where you feel most at home.
  • Flexibility and freedom are in our DNA! As long as you have a stable internet connection and the drive to thrive, you can travel and work from anywhere you like.
  • A workload you can rely on. We’ll set you enough tasks to keep that mind busy! At Scopic, we’ll ensure you always have a consistent flow of engaging, challenging work to do.
  • Recognition and reward. We acknowledge diligence and hard work through annual pay increases for good performance.

Down to business!

  • Your starting salary is negotiable depending on your skills and experience.
  • Employees are paid monthly via wire transfer

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