National Sales Leader(Modern Trade)

Key Responsibilities

1. Key Account Management

• Lead negotiations with all national and regional MT chains.
• Secure listings, ensure product availability, and maintain pricing consistency.
• Grow shelf space, visibility, and share of category.
• Manage annual JBP (Joint Business Plans) with retailers.
  

2. Sales & Volume Growth

• Achieve MT sales targets across all supermarket chains.
• Plan and execute in-store promotions, sampling, and merchandising programs.
• Drive consistent orders and minimize out-of-stocks.
  

3. Relationship Management

• Build strong rapport with MT buyers, category managers, and decision-makers.
• Resolve issues promptly to maintain excellent supplier–retailer relationships.
  

4. Execution Excellence

• Ensure compliance with planograms, POSM, pricing, and promotions.
• Supervise merchandisers and promoters to guarantee peak execution.
  

5. Reporting

• Track chain performance, SKU contributions, promotional ROI, and competitor activity
  

Requirements

Qualifications & Experience

• 7+ years in FMCG Modern Trade sales leadership.
• Proven experience in national listings and MT category growth.
• Strong negotiation skills and deep networks within MT channels.
• Ability to lead teams and deliver results through structured execution.
• Strong planning, communication, and analytical skills.
• Bachelor’s degree in Business, Marketing, Sales, or a related field.

Benefits