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1 month ago

Job Summary

As a Personal Brand Manager at PayCompliance, you will play a pivotal role in shaping and managing the personal brand of our public figure/influencer/client. You will work closely with the public figure/influencer/client to develop and execute strategies that enhance their online presence, reputation, and influence.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Key Responsibilities:

Brand Strategy Development:

  • Collaborate with the public figure/influencer/client to define and refine their personal brand identity and values.
  • Identify unique qualities and strengths that set them apart in their industry/niche.

Online Presence Management:

  • Manage and curate the public figure/influencer/client's online profiles and platforms.
  • Create and publish high-quality content that aligns with the established brand image.

Content Strategy:

  • Develop a content strategy that includes a content calendar and key messaging.
  • Craft engaging and relevant content to resonate with the target audience.

Reputation Management:

  • Monitor online mentions, comments, and reviews to address any negative feedback or misconceptions promptly.
  • Implement strategies to enhance the public figure/influencer/client's reputation.

Public Relations (PR):

  • Coordinate media interviews, press releases, and other PR activities to boost visibility and credibility.
  • Foster relationships with relevant media outlets and influencers.

Networking and Partnerships:

  • Identify networking opportunities and potential collaborations to expand the public figure/influencer/client's reach and influence.

Audience Engagement:

  • Engage with the audience by responding to comments, messages, and inquiries.
  • Cultivate a sense of community around the personal brand.

Performance Measurement:

  • Utilize analytics tools to track and analyze key performance metrics.
  • Adjust strategies and tactics based on data-driven insights.

Crisis Management:

  • Develop and execute a crisis management plan to protect the personal brand reputation in case of negative publicity.

Continuous Brand Development:

  • Stay updated on industry trends and implement strategies to evolve and adapt the personal brand as needed.


  • Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
  • Proven experience as a Personal Brand Manager or similar role. Ideally, a minimum of 5 years.
  • Strong understanding of social media platforms, content marketing, and online reputation management.
  • Excellent written and verbal communication skills.
  • Ability to think creatively and strategically.
  • Proficiency in analytics and data-driven decision-making.
  • Exceptional organizational and project management skills.
  • Strong networking and relationship-building abilities.
  • Crisis management experience is a plus.

    If you feel confident about your abilities, please email your CV to hr@mge.group 

    Only applications in English will be considered.

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