Personal Brand Manager

Key Responsibilities:

Brand Strategy Development:

• Collaborate with the public figure/influencer/client to define and refine their personal brand identity and values.
• Identify unique qualities and strengths that set them apart in their industry/niche.

Online Presence Management:

• Manage and curate the public figure/influencer/client's online profiles and platforms.
• Create and publish high-quality content that aligns with the established brand image.

Content Strategy:

• Develop a content strategy that includes a content calendar and key messaging.
• Craft engaging and relevant content to resonate with the target audience.

Reputation Management:

• Monitor online mentions, comments, and reviews to address any negative feedback or misconceptions promptly.
• Implement strategies to enhance the public figure/influencer/client's reputation.

Public Relations (PR):

• Coordinate media interviews, press releases, and other PR activities to boost visibility and credibility.
• Foster relationships with relevant media outlets and influencers.

Networking and Partnerships:

• Identify networking opportunities and potential collaborations to expand the public figure/influencer/client's reach and influence.

Audience Engagement:

• Engage with the audience by responding to comments, messages, and inquiries.
• Cultivate a sense of community around the personal brand.

Performance Measurement:

• Utilize analytics tools to track and analyze key performance metrics.
• Adjust strategies and tactics based on data-driven insights.

Crisis Management:

• Develop and execute a crisis management plan to protect the personal brand reputation in case of negative publicity.

Continuous Brand Development:

• Stay updated on industry trends and implement strategies to evolve and adapt the personal brand as needed.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
• Proven experience as a Personal Brand Manager or similar role. Ideally, a minimum of 5 years.
• Strong understanding of social media platforms, content marketing, and online reputation management.
• Excellent written and verbal communication skills.
• Ability to think creatively and strategically.
• Proficiency in analytics and data-driven decision-making.
• Exceptional organizational and project management skills.
• Strong networking and relationship-building abilities.
• Crisis management experience is a plus.
  
  

  If you feel confident about your abilities, please email your CV to hr@mge.group 

  
  

  Only applications in English will be considered.