Remote Social Media Marketing Strategist

About SERVPRO

For more than 50 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,000+ individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share in common, and the collaborative spirit we bring to the work we pursue together. SERVPRO HQ has been recognized by The Tennessean as a Top Workplace for the 4th consecutive year.

Job Summary

The Social Media Strategist will play a key role in shaping the Social Media presence of the SERVPRO brand and report to the Social Media Manager. The Social Media Strategist will coordinate with the Social Media Manager to develop or improve social media strategies and implement the necessary tactics to execute the brand's social media vision. This role will utilize content development skills to create engaging social media content for the SERVPRO brand, while managing several social brand accounts.

This role will also play a significant role in driving social media engagement and interactivity with our social media communities by staying on top of the latest trends, microtrends, and formats. The Social Media Strategist will assist the Social Media Manager in developing social media marketing plans for brand partnerships, internal departments, and campaigns. At times, the strategist may be relied upon to put together social plans independently.

You will

• Work with the Social Media Manager to implement the brand's social media strategy, coordinating with key stakeholders across the Company to ensure effectiveness, consistency, and approvals when necessary
• Assist with social content planning and development for the monthly social media editorial calendar and daily social posts
• Publish and schedule social content for SERVPRO's social accounts
• Monitor social platforms to keep a pulse of the daily news cycle and identify opportunities to news jack angles for social posts or when we should go "dark" when the news cycle isn't ideal
• Provide social media support to franchisees who request assistance, as needed
• Work with vendors and agencies to make recommendations on how paid social dollars are allocated and spent
• Create social training and resources to educate franchisees on how to use social to grow their business through in-person presentations, webinars, and blogs.
• Create monthly social analytics reports that show how the brand's performing against benchmarks and key takeaways we can use to improve social media performance
• Identify interesting/entertaining stories and UGC from the franchise system to leverage on SERVPRO's corporate social media channels
• Monitor trends in online community tools and applications.

You have

• 3 years of experience in social media marketing for a brand or agency with a true passion and understanding of social media. Must be well versed in emerging and established platforms.
• Strong social media content development skills and experience creating content for brands
• Experience creating social media strategies or plans for clients or brands.
• Exercises judgment to create diplomatic, reasoned written responses to consumer questions and criticisms on social media
• Ability to review and understand complex social media situations
• Enjoy working in a dynamic and efficient team and can easily shift in a new direction.
• Experience working with third-party vendors to develop standard operating procedures and creative asset workflow.
• Comfortable developing and delivering presentations in front of large groups of people.
• Team player, with the confidence to take the lead and guide other departments on how social media could help achieve their goals, when necessary.
• Experience with social media management tools like Hootsuite, Sprout Social, etc.
• Experience creating engaging social media content, including text, graphics, and video posts.
• Understanding of the whole digital media ecosystem and the role that social media plays in partnership with media such as Display, Search, SEO, and others.
• Experience with influencer marketing managing relationships and developing programs that deliver on business objectives is a plus
• Graphic design ability is a plus
• Video content production is a plus
• Proficiency in MLA and/or AP style formatting preferred
• Bachelor's Degree in Journalism, Marketing, Public Relations, or New Media
• Must currently reside in Tennessee or plan to relocate to Tennessee for payroll reasons.