Sales and Marketing Executive

Job Title: Sales and Marketing Executive

Location: Adams Arcade, Nairobi, Kenya

Industry: Beauty & Wellness (Salon & Spa) / Fashion (Clothing Retail)

Employment Type: Full-Time

About the Company

We are a dynamic and growing business in Nairobi specializing in beauty, wellness, and fashion. Our services include premium salon and spa treatments and a trendy line of clothing catering to modern, style-conscious clients. We are looking for a motivated and creative Sales and Marketing Executive to drive brand visibility and attract new clients across both segments.

Key Responsibilities:

Marketing & Promotion

    • Develop and implement effective marketing strategies to promote salon & spa services and clothing line.

    • Plan and execute digital marketing campaigns (social media, email marketing, WhatsApp marketing, etc.).

    • Create engaging content for social media platforms (Instagram, TikTok, Facebook, Twitter).

    • Build brand awareness through influencer collaborations and partnerships.

Sales & Client Acquisition

    • Identify potential clients and convert leads into repeat customers.

    • Attend networking events, expos, and relevant forums to promote the business.

    • Maintain relationships with existing clients while sourcing and closing new sales opportunities.

    • Upsell and cross-sell services (e.g. spa clients to buy clothing and vice versa).

Customer Engagement & Retention

    • Manage and respond to client inquiries in a timely and professional manner.

    • Ensure customer satisfaction by gathering feedback and offering solutions.

    • Coordinate promotional offers, discounts, and loyalty programs.

Market Research & Strategy

    • Analyze market trends and competitors to inform sales and marketing decisions.

    • Recommend new marketing opportunities and innovative strategies to grow the customer base.

Qualifications and Skills:

    • Diploma or Degree in Marketing, Sales, Business, or a related field.

    • 2+ years of experience in sales and/or marketing, preferably in the beauty or fashion industry.

    • Excellent communication, negotiation, and interpersonal skills.

    • Proven ability to meet and exceed sales targets.

    • Strong social media and digital marketing skills.

    • Creative, self-driven, and results-oriented.

Salary:

Competitive basic salary plus commissions and performance bonuses.