Sales & Marketing Representative

SENIOR MARKETING MANAGER

Position: Sales & Marketing Representative (Kisumu/ Nyanza Region

Level: Mid-Level

Location: Kisumu/ Nyanza Region

Industry: FMCG distribution/Wholesale

Nationality: Kenyan

Age Group: 35 & above

Salary: 60,000 – 80,000 Gross

Job role

The Sales & Marketing Representative will be responsible for driving sales volumes, managing distributor relationships, and executing marketing strategies for wheat flour, maize flour, and sugar products. You will serve as the primary point of contact for wholesalers, retailers, and key accounts across the Nyanza region.

Academic & Professional Requirements

• Bachelor's degree or Diploma in Business Management, sales & Marketing or any related field.

Experience

• Minimum of 5 years of active experience in sales and marketing within the FMCG sector.

Technical Skills

• Expertise in designing and executing efficient distribution paths for high-turnover commodities like flour and sugar.
  
• Proven ability to manage "sell-out" by ensuring products move from the distributor’s warehouse to the retail shelf.
  
• Knowledge of optimal shelf placement and visibility techniques specifically for bulky FMCG goods (5kg, 10kg, 24kg, and 50kg bags).
  
• Proficiency in monitoring stock levels, identifying slow-moving SKUs, and managing "First-In, First-Out" (FIFO) to prevent spoilage or expiration of flour products.
  
• Technical understanding of managing credit limits for wholesalers and ensuring timely collections within the trade.
  
• Ability to use geographic and demographic data to identify "white spaces" (unserved areas) within the Nyanza regional trade corridors
  

Responsibilities & Requirements

• Achieve and exceed monthly and quarterly sales targets for flour (maize/wheat) and sugar categories.
  
• Identify and onboard new distributors and retail outlets within Kisumu and surrounding Nyanza counties.
  
• Maintain and strengthen relationships with existing key accounts, wholesalers, and supermarkets.
  
• Monitor competitor activities, pricing trends, and consumer preferences specifically within the Nyanza regional market.
  
• Coordinate and execute below-the-line (BTL) marketing activities, including merchandising, activations, and point-of-sale (POS) material placement.
  
• Provide detailed weekly reports on sales performance, market challenges, and stock levels.

Benefits: As per the company policy

Joining: Immediate