Sales Representative – Animal Feeds

Position Title: Sales Representative – Animal Feeds
Department: Sales – Animal Feeds
 
Regions Required
•    Kisii
•    Kitale
•    Kericho
•    Thika
•    Machakos
 
Key Responsibilities
•    Drive primary sales by managing distributor orders, stock planning, and order execution
•    Drive secondary sales through effective coverage of retailers, farmers, agro-vets, and key accounts
•    Develop and maintain strong relationships with distributors and key customers within the region
•    Ensure achievement of monthly and annual sales targets
•    Execute trade activities, promotions, and market activations within assigned territory
•    Monitor competitor activities, pricing, and market trends
•    Prepare daily sales reports, route plans, and market intelligence updates
•    Ensure effective product availability, visibility, and distribution
 
Candidate Requirements
•    Diploma or Bachelor’s Degree in Sales & Marketing, Business Administration, Agriculture, or related field
•    2–4 years’ experience in field sales, preferably within animal feeds, FMCG, or agricultural inputs
•    Proven experience handling both primary and secondary sales
•    Strong negotiation, relationship management, and territory management skills
•    Willingness to work extensively in the field within the assigned region
•    Valid motorcycle license is an added advantage