Search Engine Optimization Specialist at Peak and Dale

Job Description (adsbygoogle = window.adsbygoogle || []).push({}); We are Peak & Dale an online solutions company based in Nairobi. We are a creative and professional web design and web hosting company based in Nairobi, Kenya. We provide online and digital solutions that help businesses grow. Let us help you get your business online quickly and affordably and provide you with the edge that your business needs to succeed. Responsibilities Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignOptimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Qualifications Proven SEO experienceProven SEM experience managing PPC campaigns across on Google.Solid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with website analytics tools (e.g, Google Analytics, SEMRush)Working knowledge of HTML, CSS, and JavaScript developmentKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and SEMDegree in IT/Computing or related course.