SENIOR BRAND MANAGER

Brand Strategy & Positioning

• Develop and execute integrated brand strategies that drive awareness, engagement, and commercial growth.
• Lead creative development for campaigns, ensuring messaging is consistent, compelling, and aligned to business goals.
• Translate insights into actionable brand plans that resonate with diverse audiences across the region.

Communications & PR Leadership

• Serve as the strategic communications lead — crafting narratives, messaging frameworks, and story angles that elevate the brand.
• Manage press relations, media outreach, thought leadership content, and crisis communication when needed.
• Build strong relationships with journalists, influencers, and strategic partners to strengthen brand visibility.

Events & Experiential Marketing

• Own the planning and execution of signature events, product launches, activations, and corporate experiences.
• Bring creativity, structure, and excellence to every project — from concept to delivery — ensuring memorable, ROI-driven outcomes.
• Coordinate cross-functional teams, suppliers, and stakeholders to deliver seamless events.

Project Leadership & Stakeholder Management

• Be the main point of contact for internal teams, agency partners, and external stakeholders.
• Mobilize cross-functional teams to deliver integrated campaigns that hit timelines, budgets, and quality standards.
• Provide strategic counsel and support to senior leadership on brand, communications, and public-facing initiatives.

Commercial & Budget Oversight

• Build annual and quarterly brand budgets and ensure responsible utilisation
• Monitor the financial performance of campaigns, ensuring maximum impact with optimal spend.
• Identify new revenue opportunities through partnerships, campaigns, and brand-led initiatives.

What Success Looks Like

• Increased brand visibility, relevance, and equity across priority markets.
• Well-executed events and campaigns that deliver measurable impact and positive sentiment.
• Strong internal alignment and strengthened stakeholder confidence in the brand.
• A proactive brand engine that consistently produces innovative, culture-shaping work.

Required Skills & Experience

• 5+ years’ experience in brand management, integrated marketing, PR, or communications.
• Proven track record leading major campaigns, events, or launches with measurable outcomes.
• Strong media relations experience and an ability to manage both positive and sensitive public conversations.
• Excellent writing skills — press releases, talking points, scripts, and strategic narratives.
• Exceptional project management and the ability to lead multiple complex projects simultaneously.
• Strong budget management, forecasting, and commercial awareness.
• High emotional intelligence with the ability to manage diverse teams and stakeholders.
• Experience working with agencies, government entities, corporates, or large-scale public initiatives is an added advantage.