Senior Content Strategist, Growth Marketing

Anonymous Employer

Marketing & Communications

Healthcare KSh Confidential
2 weeks ago

Job Summary

6+ years of writing experience; preferably in a startup, in-house or agency environment.

  • Minimum Qualification:Bachelor
  • Experience Level:Mid level
  • Experience Length:6 years

Job Description/Requirements

One in two people experience debilitating back, neck, shoulder, or joint pain — but traditional treatments have failed to meet their needs. Physical therapy can be expensive and hard to access; appointments often involve long commutes and missed work. Making matters worse, unresolved pain can trigger the overuse of opioids and surgeries.

Join us in reimagining healthcare from the ground up. We’re making high-quality care accessible by pairing wearable sensors and computer vision with a world-class clinical team. Hinge Health puts a digital clinic in every member’s pocket. Now millions of people can access personalized digital care from a physical therapist, guidance on behavior change from a health coach, and expert consultations with an orthopedic surgeon. With a single app and wearable technology like our Enso device, we’re helping to reduce pain, surgeries, and opioid use.

Here at Hinge Health, we welcome all applicants and know a diverse team makes us better and stronger. We look for individuals who embody our leadership principles and we value varied experiences and skill sets. Beyond specific work experience, we also look for unique capabilities and skill sets that are key indicators an applicant will thrive in our fast-paced, frequently evolving environment. If this sounds like the kind of place you’d like to be part of, please apply – we would love to hear from you!

Work From Anywhere

Hinge Health Employees have the flexibility to work anywhere, within the country they are hired. 

About the Role

The Design & UX Team is highly multidisciplinary made up of designers from all backgrounds (product, industrial, visual, motion, etc), researchers, content strategists, and program managers.

We’re looking for a talented writer to craft compelling, empathetic copy that drives people to enroll and engage with Hinge Health. Your work will help people dealing with pain to find the care they need to be able to do the things they love.

The Senior Copywriter for Growth Marketing will help develop and reinforce Hinge Health’s voice and tone across an expanding list of B2C growth channels including email campaigns, direct mail, web, paid media, SMS, OOH and more. As part of our growing Growth Marketing Team, we’re looking for someone who can toggle between writer, creative problem solver, and user advocate.


  • Write consumer marketing copy that delivers results. Whether it’s a headline, a subject line, or even a button on a landing page, you’ll use data to craft copy that boosts performance.
  • Strengthen Hinge Health’s consumer voice and tone.You’ll take Hinge Health’s brand strategy, voice and tone and elevate it across all member touch points.
  • Work with designers to craft high-performing, user-centered assets.From direct mail to websites, you’ll work with design to create best-in-class, cohesive content across all of our channels.
  • Brainstorm and pitch creative concepts and ideas. You’ll look for innovative, creative ways to reach our members on new (or existing) channels.


  • 6+ years of writing experience; preferably in a startup, in-house or agency environment.
  • 2+ years of experience in performance marketing writing.
  • A portfolio with examples of previous work specifically showing how you increased marketing performance using copy.
  • Demonstrated ability to drive results/outcomes, not just process
  • Comfortable working with cross-functional teams and project managing your own workload to set deadlines and deliver high-quality work on time.
  • Experience navigating high growth, fast-paced environments
  • Excellent communication skills to listen and influence
  • Demonstrated ability to solve complex problems


  • Experience analyzing data and leveraging insights to develop solutions
  • Spanish or French language fluency

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