Senior Digital Marketing Officer

Job Summary:

The Senior Digital Marketing Officer will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase conversions. The role involves managing digital campaigns, optimizing online presence, and leveraging data analytics to improve marketing performance.

Key Responsibilities:

• Develop and implement digital marketing strategies to support business objectives.
  
• Manage and optimize SEO, SEM, social media, email marketing, and display advertising campaigns.
  
• Oversee content creation and ensure alignment with brand messaging.
  
• Analyze digital marketing performance using Google Analytics, Firebase, and other tracking tools.
  
• Coordinate with internal teams and external agencies to execute campaigns effectively.
  
• Monitor industry trends and emerging technologies to enhance digital marketing efforts.
  
• Ensure compliance with digital marketing best practices and data privacy regulations.
  
• Prepare reports on campaign performance and provide insights for improvement.

Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
  
• Minimum 3-5 years of experience in digital marketing.
  
• Proficiency in Google Ads, Facebook Business Manager, Twitter Ads, and programmatic buying.
  
• Strong knowledge of SEO, PPC, and digital analytics tools.
  
• Experience in content marketing, social media management, and email marketing.
  
• Excellent analytical, communication, and project management skills.
  
• Ability to work in a fast-paced environment and manage multiple campaigns.