SOCIAL MEDIA AND DIGITAL MARKETING SPECIALIST

Responsibilities:

Responsible for building, maintenance, and engagement on all social media platforms, including but not limited to Facebook, Twitter, YouTube, and Instagram as well as, new/emerging platforms.

Participate in planning, development, and implementation of social media strategies, content calendars, and tactical plans, ensuring that all social media messages, measurements, and content are relevant to the audience.

Coordinate the execution of social media photography and video production.

Develop, execute, and leverage mobile and social media efforts to grow market share and expand awareness.

Understand current trends, technologies, and advancements in social, mobile, and online review sites.

On an ongoing basis, measure and report the performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plans based on these insights.

Extend marketing initiatives and editorial content into relevant external publications (news sites, blogs, etc.).

Support advertising team to ensure alignment between digital and traditional media communications.

Maintain Customer Service Accountability report and provide reporting as it relates to online customer sentiment. Work closely with internal departments to resolve customer service issues.

Work closely with Internet Marketing to integrate social media into online brand campaigns.

Write content for the company blog and social platforms.

Support other key marketing efforts as needed.

Performs other duties as assigned

Qualifications:

At least 3 years of direct marketing, advertising, and brand marketing experience including implementation of digital, mobile, and emerging campaigns.

Ability to prioritize and work on several projects simultaneously without being overwhelmed.

Have demonstrated knowledge of mobile, emerging, and social media, and application to advertising.

Experience in leveraging social media platforms for an advertising campaign.

Understand social media universe including Facebook, Twitter, Instagram, YouTube, blogs, etc.

Excellent oral and written communication skills.

Passion for learning and demonstration.

Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.

Attention to detail. Ability to effectively communicate in both written and verbal formats.

Ability to assist in the planning, development, and implementation of projects/programs.

Work well under pressure of deadlines.

Proficient in graphics & design tools for use in creation of social media content.

Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.

Experience preferred in brand management, development and implementation.

Excellent customer service skills.

Excellent skills in creating, writing, editing (photo/video/text) content

Have interpersonal skills to deal effectively with employees, vendors and outside organizations.

Added advantage to  experience in working in timber  industry.

Applicants must indicate, Current place of residence and Minimum expected gross salary

Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)