We are seeking a creative and strategic Social Media Executive with a strong emphasis on brand development and content creation. This role offers an exciting opportunity to not only manage our social presence but also grow and nurture an influencer network. As a Social Media Executive, you will be at the forefront of building and executing our brand's social media strategy. You will be responsible for creating engaging content, developing a distinct brand voice, and spearheading influencer collaborations to drive brand awareness and engagement.
- Minimum Qualification: Bachelor
- Experience Level: Entry level
- Experience Length: 2 years
Content Creation and Curation:
o Develop and execute a comprehensive social media strategy that aligns with overall marketing objectives.
o Plan and schedule content calendars, ensuring timely and relevant posts.
o Develop and curate high-quality, on-brand content for various social media platforms (including but not limited to Instagram, Facebook, LinkedIn Twitter, TikTok, etc.).
o Utilise creative tools and resources to enhance visual and written content.
Brand Voice and Messaging:
o Define and maintain a consistent brand voice across all social channels.
o Craft compelling messaging that resonates with our target audience.
o Grow our User Generated content library and feed into wider channels.
Influencer Network Development:
o Identify, reach out to, and nurture relationships with potential influencers and brand ambassadors.
o Collaborate with influencers to create authentic and impactful content that aligns with our brand.
o Create a strong relationship with influencers by working with them on promotional tactics and content creation, ensuring that our brand and their personal brand compliment each other.
Community Engagement and Management:
o Monitor and engage with our community, responding to comments, messages, and inquiries in a timely and personable manner.
o Work with customer services and sales to identify community needs and customer insights. Feed into the wider team to support in revenue growth through relevant campaigns.
o Identify opportunities for user-generated content and community-driven initiatives.
Analytics and Reporting:
o Track and analyse key performance metrics to measure the effectiveness of social media efforts.
o Provide insights and recommendations for optimizing content and strategy.
Trend Monitoring and Innovation:
o Stay up to date with social media trends, platform updates, and emerging technologies.
o Integrate innovative strategies to enhance our brand's digital presence.
- 2 years of experience in social media management, with a focus on brand development and content creation.
- Proficient in social media analytics and reporting tools.
- Strong creative and storytelling abilities, with an eye for design.
- Excellent communication and project management skills.
- Experience in, or a strong willing to learn about influencer marketing.
How to Apply:
If you believe that you fit the role and are up for the task, kindly use the link below to apply for the position.
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