Territory Trade Marketer – NPD Sales (Diaper Category)

Job Title: Territory Trade Marketer – NPD Sales (Diaper Category)
Department: Sales
Number of Positions: 7
Regions:
• Coast/ Mombasa  
• Nairobi
• Eldoret
• Central / Nyeri
• Kisii
• Kisumu
Role Purpose:
To drive sales growth and market penetration for the new diaper product line within the assigned territory by building strong relationships with distributors, retailers, and key customers. The role focuses on executing sales strategies, ensuring product availability, and achieving monthly and quarterly sales targets.
Key Responsibilities:
•    Sales Achievement: Achieve primary and secondary sales targets for the diaper category within the assigned territory.
•    Market Development: Identify and develop new customers, channels, and opportunities to expand market presence for the diaper range.
•    Distribution & Visibility: Ensure product availability, visibility, and proper merchandising in retail outlets.
•    Trade Execution: Implement trade promotions, consumer offers, and in-store activations to drive product off-take.
•    Data-Driven Selling: Use sales automation tools to plan routes, track sales performance, monitor inventory, and report on sales activities.
•    Relationship Management: Build and maintain strong business relationships with distributors, wholesalers, and retail partners.
•    Market Intelligence: Gather competitor information, pricing trends, and consumer feedback to support marketing and product improvement initiatives.
•    Reporting: Prepare daily, weekly, and monthly sales reports through the sales automation system.
Qualifications & Experience:
•    Bachelor’s Degree in Sales, Marketing, Business Administration, or a related field.
•    Minimum 4–7 years of experience in FMCG sales within the diaper or baby care brand.
•    Proven track record of meeting or exceeding sales targets in a competitive FMCG environment.
•    Experience using sales automation software.
•    Strong distribution management and territory planning skills.
•    Valid driving license and willingness to travel extensively within the assigned territory.
Key Competencies:
•    Excellent negotiation and communication skills.
•    Strong execution and follow-up discipline.
•    Analytical mindset with good understanding of market dynamics.
•    Self-motivated, result-oriented, and a team player.