Digital Marketing & Lead Generation Specialist
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Job summary
Degree or Diploma in Marketing, Digital Marketing, Communications, or a related field.
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
3 years
Job descriptions & requirements
Location: Ruiru.
Industry: Real Estate (Land Selling).
Budget: 90,000-100,000 Gross.
A fast-growing and reputable land selling company, is seeking a highly skilled Digital Marketing & Lead Generation Specialist to strengthen our digital presence and generate high-quality leads that convert into sales.
The ideal candidate will be responsible for designing, implementing, and optimizing digital marketing strategies that drive measurable results.
Key Responsibilities
• Plan and execute digital marketing campaigns across Facebook, Instagram, Google, and other relevant platforms.
• Generate high-quality leads through strategic advertising campaigns.
• Develop and manage a complete digital sales funnel (awareness, interest, lead generation, nurturing, and conversion).
• Manage and optimize paid advertising budgets to achieve the best return on investment.
• Implement re-targeting campaigns to increase lead conversion.
• Create engaging digital content including videos, graphics, and promotional materials for projects.
• Monitor campaign performance and prepare weekly performance reports.
• Work closely with the sales team to ensure digital leads are effectively followed up and converted into site visits and sales.
• Continuously test and optimize marketing strategies to improve lead quality and conversion rates.
• Manage social media platforms.
Qualifications
• Degree or Diploma in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience managing digital advertising campaigns (especially Facebook and Google Ads).
• Minimum 3–5 years of hands-on experience in Digital Marketing and Paid Advertising.
• Strong understanding of digital sales funnels and lead generation strategies.
• Experience in real estate marketing will be an added advantage.
• Strong analytical skills and ability to interpret marketing data.
• Creativity in developing engaging marketing content.
Key Skills
• Facebook & Instagram Advertising
• Google Ads Management
• Lead Generation Strategy
• Digital Funnel Development
• Content Creation Graphic design & Video Marketing is an added advantage
• Re-targeting & Conversion Optimization
• Marketing Analytics
What We Offer
• Competitive salary package
• Performance-based incentives
• Opportunity to work with a fast-growing real estate brand
• A dynamic and innovative work environment
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