Trade Marketer

Key Responsibilities

1. ·       Develop and execute trade marketing plans aligned with sales targets
2. ·       Manage in-store visibility (POSM, merchandising, shelving, planograms)
3. ·       Coordinate activations (roadshows, sampling, promotions, seasonal campaigns)
4. ·       Build and maintain relationships with distributors, wholesalers, and retailers
5. ·       Monitor competitor activity and pricing in-market
6. ·       Track stock movement, availability, and out-of-stock risks
7. ·       Oversee deployment of branding materials (gondolas, signage, uniforms, etc.)
8. ·       Work with agencies on execution and ensure ROI on activations
9. ·       Manage trade budgets and ensure cost efficiency
   
10. ·       Provide weekly field reports with actionable insights

KPIs/Performance Metrics

1. ·       Sales growth (sell-in and sell-out)
2. ·       Numeric and weighted distribution
3. ·       Shelf share and visibility compliance
4. ·       Activation ROI
5. ·       Stock availability/reduced stock-outs
6. ·       Execution timelines vs plan

Qualifications & Experience

1. ·       Diploma/Degree in Marketing, Business, or related field
2. ·       2–5 years experience in FMCG trade marketing or sales
3. ·       Strong understanding of retail and informal trade (dukas, kiosks, mini-marts)
4. ·       Experience working with distributors and field teams

Core Competencies

1. ·       Strong execution mindset (gets things done)
2. ·       Commercial awareness and negotiation skills
3. ·       Data-driven decision making
4. ·       Relationship management
5. ·       High mobility (field-heavy role)

Reporting Line

Reports to: Business Development/Operations Executive