Brand & Social Media Manager

We are looking for a Social Media & Content Strategist to manage and grow multiple client brands across social platforms.

Key Responsibilities

• Develop monthly social media strategies and content calendars.
• Create strong content ideas, campaign concepts, hooks, captions, scripts and CTAs.
• Research trends, competitors, audience behaviour and relevant cultural conversations.
• Prepare clear creative briefs and references for designers, photographers and videographers.
• Coordinate content production, approvals, scheduling and publishing.
• Manage Instagram, Facebook, TikTok, LinkedIn and other assigned platforms.
• Monitor comments, messages and community engagement while maintaining the correct brand voice.
• Participate in content shoots and provide creative direction where required.
• Track content performance, identify what is working and recommend improvements.
• Prepare monthly social media reports with insights and actionable recommendations.
• Ensure every client maintains a distinct tone, visual direction and social media identity.
• Manage multiple accounts, deadlines and deliverables efficiently.

Requirements

• 2–4 years of experience in social media management, content strategy, digital marketing or a related role.
• Strong understanding of Instagram, Facebook, TikTok and LinkedIn.
• Excellent copywriting, communication and creative-thinking skills.
• Strong understanding of Kenyan social media culture, trends and consumer behaviour.
• Ability to develop original ideas rather than relying heavily on templates or AI-generated concepts.
• Experience creating content calendars and briefing creative teams.
• Good understanding of social media analytics and performance metrics.
• Strong organisational skills and ability to manage multiple client accounts simultaneously.
• Comfortable working with designers, videographers, photographers and clients.
• Familiarity with Meta Business Suite, Canva, CapCut, Google Workspace and similar digital tools is an advantage.
• Basic understanding of Meta Ads Manager and paid social campaigns is an added advantage.

We are looking for someone who takes ownership of their accounts, brings fresh ideas consistently, pays attention to detail and understands that strong social media management requires both creativity and strategy.