Digital Growth, Community & Partnerships Lead
Job summary
DREAMS is a Kenyan women’s care startup looking for a hands-on digital growth professional to build our online presence from the ground up.
Job descriptions & requirements
What you will do
· Build and manage our Instagram, TikTok, Facebook, and WhatsApp presence.
· Create engaging content, campaigns, and short-form videos.
· Grow a genuine and relevant Kenyan audience.
· Improve website visibility through SEO and content.
· Manage online customer inquiries and community engagement.
· Build partnerships with creators, women’s groups, pharmacies, clinics, NGOs, retailers, and other relevant organizations.
· Develop campaigns that generate website traffic, inquiries, leads, and sales.
· Track performance and provide regular progress reports.
What you bring
· At least two years of experience in digital marketing, social media growth, community building, or e-commerce.
· Evidence of measurable results from previous work.
· Strong English and Swahili communication skills.
· Ability to create and edit short-form video content.
· Basic knowledge of SEO and digital analytics.
· Confidence approaching potential partners and collaborators.
· Understanding of Kenyan consumers and women’s experiences around menstruation, maternity, leakage, affordability, comfort, and dignity.
· Independent, proactive, and comfortable building systems from scratch.
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