DIGITAL MARKETER

• Strategy and Planning:

Develop and implement comprehensive digital marketing strategies aligned with overall business goals. This includes defining target audiences, setting campaign objectives, and creating content calendars. 

• Content Creation:

Create and manage engaging content for various digital platforms, including social media, email, and website. This may involve writing copy, designing graphics, or creating videos. 

• Channel Management:

Manage and optimize digital marketing channels such as social media platforms (e.g., Facebook, Instagram, Twitter), email marketing platforms, and search engines. 

• SEO and SEM:

Conduct keyword research, optimize websites for search engines, and manage paid search campaigns (PPC). 

• Email Marketing:

Develop and implement email marketing campaigns, including list segmentation, email design, and automation. 

• Social Media Marketing:

Create and manage social media content, build communities, and engage with followers. 

• Budgeting and Spend Optimization:

Develop and manage marketing budgets, monitor campaign spending, and optimize performance for maximum return on investment. 

• Trend Monitoring:

Stay up-to-date with the latest digital marketing trends and best practices. 

Skills and Qualifications:

• Strong analytical skills: To interpret data, identify trends, and optimize campaigns. 
• Communication skills: To effectively communicate marketing strategies and results to various stakeholders. 
• Creativity and problem-solving: To develop innovative marketing ideas and solutions. 
• Familiarity with digital marketing tools: Such as Google Analytics, social media management platforms, and email marketing software. 
• Experience with SEO, SEM, and social media marketing . 
• Understanding of content marketing principles and best practices . 
• Experience with paid advertising campaigns . 
• Ability to work independently and collaboratively in a fast-paced environment .