DIGITAL MARKETER

Key Responsibilities

• Manage and grow MedPrime social media platforms including TikTok, Instagram, Facebook, and LinkedIn.
• Create engaging content including graphics, videos, reels, captions, and promotional campaigns.
• Plan and schedule daily social media posts.
• Run paid advertising campaigns on Meta, TikTok, and Google platforms.
• Respond to online inquiries and convert leads into admissions.
• Monitor social media trends and implement viral marketing strategies.
• Capture and edit photos/videos for marketing purposes.
• Design posters, flyers, and promotional materials.
• Track campaign performance and prepare monthly reports.
• Maintain brand consistency across all digital channels.
• Collaborate with the admissions and academic teams during intakes, graduations, and events.

Qualifications & Requirements

• Diploma or Degree in Marketing, Communication, Journalism, ICT, or related field.
• Experience in social media management and digital marketing.
• Skills in Canva, CapCut, Adobe Creative Suite, or similar editing tools.
• Knowledge of Meta Ads Manager, TikTok Ads, and Google Ads is an added advantage.
• Excellent communication and content-writing skills.
• Creative mindset with strong attention to detail.
• Ability to work under minimal supervision and meet deadlines.
• Photography and videography skills are an added advantage.

Key Skills

• Social Media Marketing
• Content Creation
• Graphic Design
• Video Editing
• Lead Generation
• Copywriting
• Branding & Campaign Management
• Analytics & Reporting