Digital Marketer

• Manage online presence and brand of the company through social networking tools such as Facebook, LinkedIn, Instagram, Twitter and Google+ to allow the company engage with consumers in real time.

• Develop and increase online presence through high-quality backlink generation, press release, guest posting, and other initiatives that elevate status and brand exposure online.

• Work with various content formats such as blogs, videos, audio podcasts, etc.

• Track the website traffic flow • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Evaluate emerging technologies.

Requirements

• BS/MS degree in marketing or a related field

• Proven working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Experience with globally recognized E-commerce platform such as Woo-commerce and WordPress

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments