Digital Marketing Assistant/Intern

Reporting to: Sales Manager

Background

Persea Oils & Orchards is a Producer that takes pride in the finest quality cold press Organic extra Virgin Avocado Oil & Crude oil. We are Certified Organic and fair for life, ensuring our Produce is fair trade from the source up to the final customer.

Primary Responsibility:

The Digital Marketing Assistant will be responsible of planning and managing digital marketing campaigns that promote the company's brand, products, and services. He/She will also be responsible for the business development of their assigned product.

Duties & Responsibilities:

• Developing monthly content plans for marketing campaigns whilst maintaining an adherence to brand guidelines. 

• Rolling out digital marketing plans.

• Rolling out above the line and partnership driven marketing opportunities.

• Developing campaign concepts for positive brand awareness.

• Developing creative visual solutions following the process from concept through to production

• Conducting research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions

• Conducting research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions

• Working alongside marketing to craft online and offline marketing (including emails, social media ads), video assets and photography assets for content marketing

• Leading creative projects including but not limited to photo shoot/ video shoots for product ads, including on-shoot management.

• Analyzing digital data to draw key recommendations around website optimization

• Conducting social media audits to ensure best practices are being used

• Maintaining digital dashboard of several different accounts

• Co-ordinating with sales team to create marketing campaigns

• Preparing emails to send out to customers

• Respond to all issues with prompt attention

• Functional understanding of the product. Can communicate and present the value proposition of the product to the customers and colleagues.

• Creating and maintain onlining listings across e-commerce platforms

• Performing administrative tasks to ensure the functionality of marketing activities.

• Conducting market research and analyzing marketing surveys.

• Employing online marketing analytics to gather information from web and social media pages.

• Updating databases, spreadsheets, and inventory lists.

• Preparing promotional presentations and organizing promotional events.

• Composing and posting online content for the company’s social media page and website.

• Writing marketing literature for company brochures and press releases.

• Building strong relationships with customers.

Qualifications and Skills:

• An undergraduate degree or Diploma in Business related field

• Exposure in dealing with Agricultural inputs is highly preferred.

• Strong organizational and time management skills ability to adhere to deadlines, multi-task and be able to prioritize

• Entrepreneurial spirit with demonstrated creativity & innovation in business

• Ability to learn quickly and manage workload in a demanding environment

• Experience with Microsoft Office (Word, Excel, PowerPoint)

• Outstanding communication skills with a strong attention to detail