Digital Marketing Executive

Overall Responsibility: 

Leverage the existing social media channels (Facebook and Instagram) and a digital strategy to target potential customers and deliver them as qualified leads to telesales.

Key SMART Results for A-Player Success

• Execute the content calendar across all social media channels with 50% (3 of 6) posts targeting lead generation, the other 50% supporting branding and storytelling, with a target of 10% of all telesales coming from socials- Q3 2023
• Assume responsibility for the planning and execution of the content calendar, with an increased target of 20% of telesales leads coming from social media- Q4 2023
• Support the execution of the digital marketing campaign by the agency, coordinating assets and timely approvals. Work directly with the agency on analysis and reporting, ongoing updates to ads as necessary, and updating internal team of progress daily or as necessary - all under the guidance and direction of the commercial director- Q2 2023
• Assume responsibility for weekly monitoring and monthly reporting to Commercial team of performance of all digital tactics, including insights / learnings and recommendations for campaign modification and growth - Q3 2023
• Spending at least 3 days per month in the field with our customers and listening in on telesales calls, translating visits into key learnings and working with commercial director to create strategic recommendations and tactics based on the learnings - Q2 2023

Key Competencies (H, M, L)

• Exceptional written and verbal communication skills - H
• Ambitious with a desire to learn and grow within the organization - M
• Driven to meet and exceed goals and targets -H
• Experience working in our communities (BOP) - H
• Ability to analyze data and share a report with insights - H

Mandatory Criteria if Any with no exceptions to hire

• 2 - 3 years experience managing a Kenyan brand's social media channels
• At least 2 years experience with Facebook Ads, Google Ads and Google Analytics
• Intermediate level proficiency in Microsoft Office or Google equivalent
• Fluent in English and Kiswahili.