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2 months ago

Job Summary

BS/MS degree in marketing or a related field

  • Minimum Qualification: Masters
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description/Requirements

Industry: Service

Location: Nairobi

Gross Salary: 80-100k

Our Client is a life re-engineering. life transformation organisation that equips people with tools to help them better themselves. They are looking to hire a Digital Marketing Manager to develop, implement, track and optimise digital marketing campaigns across all digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

·        Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

·        Design, build and maintain our social media presence

·        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·        Identify trends and insights, and optimize spend and performance based on the insights

·        Brainstorm new and creative growth strategies

·        Plan, execute, and measure experiments and conversion tests

·        Collaborate with internal teams to create landing pages and optimize user experience

·        Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·        Instrument conversion points and optimize user funnels

·        Collaborate with agencies and other vendor partners

·        Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Requirements

·        BS/MS degree in marketing or a related field

·        Proven working experience in digital marketing

·        Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

·        Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·        Experience in optimizing landing pages and user funnels

·        Experience with A/B and multivariate experiments

·        Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

·        Working knowledge of ad serving tools (e.g., DART, Atlas)

·        Experience in setting up and optimizing Google AdWords campaigns

·        Working knowledge of HTML, CSS, and JavaScript development and constraints

·        Strong analytical skills and data-driven thinking

·        Up to date with the latest trends and best practices in online marketing and measurement

 

How to Apply

If you are up to the challenge, possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Digital Marketing Manager) before 20th December 2023

 

 

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