Digital Marketing Manager

We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Job Description

● Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

● Developing and monitoring campaign budgets.

● Planning and managing our social media platforms.

● Preparing accurate reports on our marketing campaign’s overall performance.

● Coordinating with advertising and media experts to improve marketing results.

● Identifying the latest trends and technologies affecting our industry.

● Evaluating important metrics that affect our website traffic, service quotas, and target audience.

● Working with your team to brainstorm new and innovative growth strategies.

● Overseeing and managing all contests, giveaways, and other digital projects.

● Evaluating and optimizing marketing and pricing strategies.

● Analyzing market trends and preparing forecasts.

● Generating new business leads.

● Increasing brand awareness and market share.

● Coordinating marketing strategies with the sales, financial, public relations, and production departments.

● Developing and managing the marketing department's budget.

● Overseeing branding, advertising, and promotional campaigns

● Managing the marketing department's staff

● Preparing and presenting quarterly and annual reports to senior management.

● Promoting our brand at trade shows and major industry-related events.

● Keeping informed of marketing strategies and trends

● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

● Design, build and maintain our social media presence

● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

● Identify trends and insights, and optimize spend and performance based on the insights

● Brainstorm new and creative growth strategies

● Plan, execute, and measure experiments and conversion tests

● Collaborate with internal teams to create landing pages and optimize user experience

● Improve the design, UX, traffic, and content of the website

● Ability to identify long term trends in data

● Experience working with a content management system

● Develop strategies that drive customers to the website

● Maintain consistent brand messaging throughout all platforms

● Use advanced metrics to measure the success of a marketing campaign

● Create paid campaigns on social media platforms

● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

● Instrument conversion points and optimize user funnels

● Collaborate with agencies and other vendor partners

● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualification

● Bachelor’s degree in either marketing, business admin, finance, digital technology, or a relevant field.

● In-depth knowledge of various social media platforms, best practices, and website analytics.

● Solid understanding of HTML, CSS, and JavaScript is required.

● Highly creative with excellent analytical abilities.

● Outstanding communication and interpersonal skills.

● Up-to-date on the latest trends and technologies in digital marketing

● Proven working experience in digital marketing

● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

● Experience in optimizing landing pages and user funnels

● Experience with A/B and multivariate experiments

● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

● Working knowledge of ad serving tools (e.g., DART, Atlas)

● Experience in setting up and optimizing Google Adwords campaigns

● Working knowledge of HTML, CSS, and JavaScript development and constraints

● Strong analytical skills and data-driven thinking

● Up-to-date with the latest trends and best practices in online marketing and measurement

● Proficiency in electronic marketing automation software such as copper, zapier, mailchimp,

● Extensive knowledge of marketing strategies, channels, and branding.

● Exceptional analytical and problem-solving skills

● Strong time management and organizational abilities

● Superb leadership, communication, and collaboration abilities.