General Manager

KEY RESPONSIBILITIESA. Strategic Leadership & Business Growth

• Develop and implement the organisation’s overall media strategy and growth plans in line with business objectives.
• Identify new business opportunities, emerging media trends, and potential areas for revenue diversification.
• Drive audience growth and strengthen the organisation’s competitive position across TV, radio, and digital platforms.
• Develop and implement initiatives that enhance the organisation’s market presence, brand value, and commercial performance.
• Monitor industry developments and leverage emerging technologies and changing consumer behaviour to drive innovation.

B. Media Operations Management

• Provide overall leadership and oversight of daily media operations across television, radio, and digital platforms.
• Ensure efficient coordination between editorial, programming, production, commercial, marketing, digital, and support functions.
• Establish operational standards and systems that promote efficiency, quality, and accountability.
• Ensure that media operations are aligned with organisational strategy, policies, and applicable regulatory requirements.

C. Revenue Generation & Commercial Growth

• Lead the development and execution of revenue-generation strategies across all media platforms.
• Drive advertising sales, sponsorships, strategic partnerships, content commercialisation, and other monetisation opportunities.
• Develop and maintain strong relationships with advertisers, agencies, strategic partners, and other key stakeholders.
• Identify opportunities to grow existing revenue streams while developing new commercial models.
• Monitor revenue performance and take corrective action where targets are not being achieved.

D. Financial & P&L Management

• Take overall responsibility for the financial performance of the media business.
• Develop and manage annual budgets in line with organisational objectives.
• Monitor revenue, expenditure, profitability, and overall financial performance.
• Ensure effective resource allocation and cost-control measures.
• Provide regular financial and performance reports to senior management/Board.
• Drive initiatives aimed at improving profitability and long-term financial sustainability.

E. Content & Brand Management

• Provide strategic oversight of content development and programming across TV, radio, and digital platforms.
• Ensure content meets required standards of quality, relevance, consistency, and audience appeal.
• Ensure consistency in brand positioning and messaging across all media platforms.
• Promote innovative content formats that respond to audience preferences and market trends.
• Ensure compliance with applicable media, broadcasting, advertising, copyright, and regulatory requirements.

F. Leadership & People Management

• Lead, motivate, and develop a high-performing media team.
• Establish clear performance expectations, KPIs, and accountability mechanisms.
• Build a strong culture of innovation, collaboration, professionalism, and performance.
• Identify talent gaps and support recruitment, succession planning, coaching, and employee development.
• Ensure effective communication and collaboration across departments.
• Manage senior-level staff and provide leadership on organisational and operational matters.

G. Digital Transformation & Innovation

• Drive the organisation’s digital transformation agenda and integration of traditional and digital media.
• Develop strategies for digital audience growth and engagement.
• Explore new digital platforms, technologies, content formats, and revenue opportunities.
• Lead initiatives focused on digital content monetisation and multi-platform content distribution.
• Use audience insights, analytics, and market data to inform programming and commercial decisions.

H. Stakeholder & External Relations

• Represent the organisation at industry forums, strategic meetings, conferences, and other relevant engagements.
• Develop and maintain relationships with key industry stakeholders, regulators, clients, partners, and media networks.
• Negotiate and manage strategic partnerships that contribute to business growth.
• Maintain a strong understanding of the media ecosystem and build networks that enhance organisational opportunities.

QUALIFICATIONS & EXPERIENCEAcademic Qualifications

• Bachelor’s Degree in Business Administration, Media, Communications, Journalism, Marketing, or a related field.
• A Master’s degree in Business Administration (MBA) or an equivalent qualification will be an added advantage.

Professional Experience

• 10–15+ years of progressive experience in broadcasting, media, communications, or digital media.
• At least 5 years’ experience in a senior leadership position, such as General Manager, Chief Operating Officer, Director, or equivalent.
• Demonstrated experience managing P&L, budgets, revenue generation, and business growth.
• Proven track record of developing and implementing successful media or commercial strategies.
• Strong experience in TV, radio, digital media, or an integrated multi-platform media environment.
• Demonstrated experience in digital transformation, audience development, and content monetisation.