General Manager(Hospitality&Farm;)
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New
Job summary
The General Manager is responsible for driving revenue growth, brand positioning, operational excellence&guest experience.The role integrates marketing, partnerships, guest engagement, operations management, procurement,compliance, and team leadership to ensure a seamless, profitable&and sustainable experience for guests, partners, and stakeholders
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
5 years
Job descriptions & requirements
Key Responsibilities
1. Marketing, Communications & Brand Experience
- Communicate, market, and position the Client's experience across digital and offline channels.
- Develop and execute marketing strategies targeting travel agents, tour
operators, corporate clients, direct consumers, and strategic partners.
- Actively market and sell new and existing products, with a current focus on conferencing and
- group experiences.
- Work
closely with Oxgene (or appointed digital and above the line
partners) to ensure all marketing, communication, and online booking
platforms are functional, updated, and optimized for conversions.
- Oversee content development, storytelling, and brand consistency across websites, social media,and partner platforms.
2. Guest Experience & Engagement
- Host, engage, and manage guest relationships from initial inquiry and
booking through arrival,stay, and post-departure follow-up.
- Manage the clients outdoor experiences including camping & hiking activities.
- Ensure a high-quality, personalized guest experience for both physical and online engagements.
- Collect and analyze guest feedback to continuously improve services, offerings, and experiences.
3. Business Development & Partnerships
- Develop, manage, and grow strategic partnerships with travel agents,
corporates, event planners, NGOs, suppliers, and community stakeholders.
- Maintain and expand existing clientele while identifying and onboarding new customer segments.
- Develop new experiential products and packages aligned with the client's values, farm activities,and hospitality offering.
4. Farm Products & Market Development
- Manage and grow the customer base for farm-produced goods.
- Develop sales channels for farm products, including direct sales,
partnerships, hospitality integration, and institutional buyers.
- Align farm production with market demand to optimize revenue and reduce waste.
5. Operations, Procurement & Compliance
- Oversee procurement and stock management for hospitality operations, farm inputs, and service providers.
- Manage supplier relationships, contract negotiations, and cost control.
- Ensure compliance with government regulations, licenses, taxes, and statutory requirements.
- Lead and coordinate the process for obtaining and maintaining organic farming certification.
6. Team Leadership & Internal Coordination
- Connect and coordinate different sections of the farm and hospitality operations to ensure smooth workflows.
- Provide leadership to ground staff and ensure clear reporting structures and communication channels.
- Support staff development, performance management, and operational accountability.
7. Financial Performance & Strategy
- Drive revenue growth across hospitality, conferencing, experiences, and farm products.
- Actively manage the cost base to improve profitability and operational efficiency.
- Support budgeting, forecasting, and performance reporting in collaboration with finance or ownership.
Qualifications & Experience
- Bachelor’s degree in hospitality management, Business Administration, Marketing or a related field.
- Minimum 5–8 years’ experience in hospitality, experiential tourism, or integrated operations roles.
- Proven experience in sales, marketing, and partnership development.
- Strong operational and financial management skills.
- Experience working with digital marketing platforms and booking systems is an advantage.
- Knowledge of agribusiness and organic farming is a plus.
Skills &Competencies
Strong commercial acumen and strategic thinking
Excellent communication, negotiation, and relationship management skills
Hands-on leadership and people management capability
Ability to balance guest experience with operational and financial realities
Highly organized, detail-oriented, and execution-focused
Entrepreneurial mindset with a passion for sustainability and experiential hospitality
Ability & willingness to travel between Nairobi and Nyeri on a schedule.
Excellent communication, negotiation, and relationship management skills
Hands-on leadership and people management capability
Ability to balance guest experience with operational and financial realities
Highly organized, detail-oriented, and execution-focused
Entrepreneurial mindset with a passion for sustainability and experiential hospitality
Ability & willingness to travel between Nairobi and Nyeri on a schedule.
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