Marketing and Branding Officer

• Social Media Content Creation and Management: Develop, schedule, and manage a consistent content calendar across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.). Deliver a minimum of 1 high-quality post per day, targeting 3 posts per day, featuring visuals, videos, stories, and reels that showcase the property’s luxury experiences, regenerative practices, sustainability initiatives, and local community impact. • Content Creator and Influencer Partnerships: Identify, negotiate, onboard, and manage partnerships with content creators, influencers, and micro-influencers who align with luxury travel, sustainability, and regenerative tourism values. Oversee contracts, deliverables, and performance to generate authentic, purpose-driven content. • Brand Transition and Management: Lead the implementation of the ongoing brand transition, ensuring all communications, visuals, and experiences embody the new brand identity with a strong emphasis on regenerative hospitality, sustainability, and responsible tourism. Develop and enforce updated brand guidelines that integrate these values. • Brand Visibility and Representation: Champion the brand’s presence across all digital and physical touchpoints (travel portals, listings, events, collaborations) while consistently highlighting its regenerative and sustainable credentials to attract conscious luxury travelers. • Marketing Partnerships: Take ownership of marketing-specific partnerships with tour operators, travel agencies, media, and like-minded sustainable brands to co-create campaigns that promote regenerative tourism. • Sustainability & Regenerative Storytelling: Integrate the property’s sustainability and regenerative initiatives into all marketing narratives, campaigns, and content to strengthen brand differentiation and appeal to eco-conscious audiences. • Support for Agent Presentations and General Marketing: Contribute to high-impact agent presentations, marketing collateral, campaigns, and promotional materials that emphasize the property’s luxury regenerative offering. • Sales Support: (Reliver Role) o Promote company products and services to guests and walk-in clients. o Assist in selling rooms, packages, events, and other services. o Respond to sales inquiries and follow up on leads. o Support marketing campaigns, promotions, and client outreach. o Assist in corporate, group, and agent bookings. o Help maintain customer databases and sales records. • Cross-Functional Collaboration: Partner with the Sales Manager, General Manager, and other department heads to align marketing with business goals, incorporate guest feedback, and ensure marketing reinforces exceptional, sustainable guest experiences. • Reporting and Analytics: Monitor, analyze, and report on marketing performance (engagement, reach, conversions, ROI) with specific focus on sustainability-themed content performance. Deliver regular insights and recommendations to management. • Operational Flexibility: Support initiatives across various business locations and associates as directed by the Sales Manager.