Marketing Executive

Key Responsibilities

• Market Research & Analysis

·         Conduct market research to identify consumer trends, competitor activity, and growth opportunities

·         Analyze customer feedback and sales data to inform marketing decisions

·         Track return trends and compile clear reports for internal teams

• Brand Management & Campaign Development

·         Develop and maintain a strong brand identity for paper products

·         Ensure consistent messaging across all marketing materials and platforms

·         Plan and execute marketing campaigns tailored to the Kenyan market

·         Coordinate the production of promotional materials for trade shows, client meetings, and product launches

• Digital Marketing

·         Manage social media platforms (Facebook, Instagram, TikTok, X/Twitter, LinkedIn)

·         Create localized, engaging content and respond to customer engagement via DMs, ad comments, and threads

·         Oversee email marketing, SEO, and PPC advertising

·         Monitor and optimize digital performance using analytics tools

• Sales Support & Product Launches

·         Collaborate with the sales team to provide marketing tools and strategies that drive revenue

·         Support distributors and retailers with product information and promotional assets

·         Coordinate product launches and promotional events, including sample distribution and point-of-sale materials

• Partnerships & Outreach

·         Build relationships with retailers, distributors, and strategic partners

·         Represent the company at exhibitions, trade shows, and industry events

• Reporting & Budgeting

·         Prepare reports on marketing performance, ROI, and KPIs

·         Manage marketing budgets and ensure cost-effective execution