MARKETING EXECUTIVE
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Job summary
Plan, coordinate, and execute integrated marketing campaigns aligned with business goals.
Min Qualification:
Diploma
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
JOB TITLE MARKETING EXECUTIVE
NATURE OF JOB FULL TIME
INDUSTRY HEALTHCARE & PHARMACEUTICAL RETAIL
SALARY KSHS.35,000
JOB LOCATION NAIROBI
DUTIES AND RESPONSIBILITIES
Marketing Campaigns
- Plan, coordinate, and execute integrated marketing campaigns aligned with business goals.
- Develop and implement promotional activities to increase brand awareness and customer engagement.
- Monitor campaign performance and recommend improvements to maximize results.
Brand Activations
- Organize and oversee brand activation events, product launches, exhibitions, and promotional activities.
- Coordinate with vendors, partners, and internal teams to ensure successful execution of activations.
- Evaluate the effectiveness of activations and prepare post-event reports.
Digital & Social Media Marketing
- Create, schedule, and manage engaging content across social media platforms.
- Execute digital marketing campaigns, including paid and organic promotions.
- Monitor social media engagement, respond to customer inquiries where appropriate, and track campaign performance using analytics tools.
- Stay updated on digital marketing trends and recommend innovative strategies.
Market Research & Analysis
- Conduct market research to identify customer needs, industry trends, and business opportunities.
- Perform competitor benchmarking and provide insights to support strategic marketing decisions.
- Prepare reports on market trends and campaign performance.
Product Promotion
- Promote branded products and services through various marketing channels
- Work closely with the sales team to support product launches and promotional activities.
- Ensure all marketing materials are consistent with brand guidelines.
Reporting & Administration
- Prepare regular marketing reports detailing campaign outcomes and return on investment (ROI).
- Maintain marketing calendars, budgets, and promotional inventories.
- Assist in developing annual marketing plans and strategies.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Diploma or Bachelor's Degree in Sales & Marketing, Business Administration, Marketing, or a related field.
- Minimum of 2 years; experience in a marketing role.
- Proven experience in brand activations, digital and social media campaigns, market analysis, benchmarking, and product promotion.
- Strong understanding of digital marketing and social media platforms.
- Experience in planning and executing marketing campaigns.
- Excellent communication and presentation skills.
- Strong analytical and market research skills.
- Creative thinking and problem-solving ability.
- Good organizational and project management skills.
- Ability to manage multiple projects and meet deadlines.
HOW TO APPLY
- If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
- Interviews will be carried out on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.
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